Bryan Roth

What an effort of fortitude it is now, to click to the second page of google results. For the strong and brave alone

ChatGPT was recently measured to have ~4% of search share - remarkable compared to even something like Bing, which is just under 2% and been around forever (in internet time)

Worse: click thru rates crater when AI overviews are offered. Some measures are -15 to -20% (from last year, I presume)

😭

Sierra Nevada has long supported parks and outdoor organizations, but buying Pale Ale can now be an act of political defiance and I am here for it.

We used to be a society

Me, sneaking into the woods as a teen to sneak beers with friends: “Score, Busch Light!”

Today’s teens, having gone full galaxy brain:

YouTube video by Sightlines The Gist — THC’s Party Planning Committee

On the latest episode of The Gist, @bryandroth.bsky.social and I discuss:

+ who the hemp-derived THC consumer is today
+ how pricing is impacting various spirits categories
+ whether NA beer will ever hit a SKU ceiling

... and more in < 30 minutes.

www.youtube.com/watch?v=a-oq...

jack the price and make illicit market more favorable but also police the illicit market more sounds like these things will certainly work out with no ill effects

YouTube video by Sightlines The Gist — This is How Wine Can Crush

The latest episode of Sightlines’ The Gist is live on YouTube!

@bryandroth.bsky.social and I discuss:

+ how wine can bounce back
+ why gambling vs. alcohol is overblown
+ which bev-alc predictions miss the mark

and more in just 26 minutes!

Watch: www.youtube.com/watch?v=-cDz...

Our young people show ingenuity, teamwork, and care that will shape our nation’s future

Shots Fired! Surgeon General Takes Aim At Alcohol

On this episode of The Gist, @bryandroth.bsky.social and I tackle:

+ will the Surgeon General’s warning on alcohol and cancer change consumer behavior?
+ what Fed data on spending means for premiumization
+ why Dry January is all about new buzzes

… in < 30 min

open.spotify.com/episode/4xUW...

Surfside (+360% dollar sales growth in 2024) has been so successful Boston Beer wanted to take some of its shine with Sun Cruiser, but now AB InBev is coming with their own take, Skimmers, in 2025.

Who wore it better?

WHO data that ran until 2020
www.who.int/data/gho/dat...

There seems to be a direct tradeoff in volume between spirits and "other" which includes "sorghum, maize, millet, rice, or cider, fruit wine, fortified wine." So I wonder if it's a legal/tax/classification thing?

Looking at WHO data that covers 1965-2020

www.who.int/data/gho/dat...

Q: There was a massive drop-off in consumption of liquor in Japan from 1999 to 2000, a shift that has only started to reverse 20 years later. What happened?

Seeking help! Can't discover a neat answer. Taxes? Availability? Other?

A map of the US shows geographies where Americans are most curious about hemp-derived THC. High volume of Google searches for hemp THC products coincide with states that do not have high densities of cannabis dispensaries.

There's no more important factor to hemp-derived THC sales than geography.

To drinkers, THC is THC, so where cannabis isn't legal, hemp bevs are the obvious choice.

@bryandroth.bsky.social and I have done deep reporting on this space for Sightlines. If you're interested in our work here, DM me.

Circana and Nielsen both collect scanner data on all that, although the collection you may be imagining would be a customized collection of those things. Carbonated soft drinks, juice, etc. fall into their own categories, but the info is out there!

Dave just accept and be thankful for your free gift (article)

Global non-alc drinks sales are less than just the beer Anheuser-Busch and Constellation Brands sell in retail stores the US alone.

An estimated $24 billion in global alc-free in 2024 while AB and CB sold close to $30 billion

45: 2025 Drinks Trends with Bryan Roth: What’s Next for the Industry Business of Drinks · Episode

Joined the Business of Drinks podcast to talk trends, consumer behavior, and what's impacting narratives around all kinds of alcohol. Sampling of what I watched in 2024 and will be of conversation in 2025! Listen in:

Spotify
open.spotify.com/episode/6LFO...

Apple
podcasts.apple.com/ca/podcast/4...

ya filthy animals

For the first time since craft beer’s mid-2010s apex, Total Wine is a place to find newly canned product. Stopped counting the number of different hemp-derived THC brands at my local shop, which is overwhelming. (Citrus a very popular flavor across orange, lime, lemonade-focused SKUs)

D9 and THCA so last thanksgiving

A simple, illustrated graphic shows abstract houses with text overlaid. The text reads: When you look at the ways in which people are living,t he biggest story since 2012 has been how quickly our household sizes has changed.

This month at Sightlines, @bryandroth.bsky.social and I dive into one of the most important demographic changes occurring in the U.S.: the rise of multigenerational households.

www.sightlines.news/analysis/key...

Get Niche or Die Trying — Sightlines Better understand the THC consumer, discover why everything is about energy now, and how much non-alcoholic beer is enough?

On The Gist, @bryandroth.bsky.social and I give you all the bev-alc news you need in < 25 minutes.

This episode:
+ how to better understand today's THC consumer
+ why everything is energy now
+ do the latest non-alcoholic beer moves add up?

www.sightlines.news/the-gist-pod...

Every time I see the Pedro Pascal ad for Corona I get to the end and can only make one assumption: The director called "CUT!" just as he tried to take a sip with the lime still protruding from the top.

The look into the middle distance
The tilt of the bottle
The pursed lips
Can't unsee

young people don't drink wine the industry complains
oh i'm sorry have you not thought about the lasting cultural impact of pixar

The gassiest & skunkiest

Anarchy in the USA