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Brad Jones

@bradjones.bsky.social

Senior Research Director, YouGov; Formerly Meta; Even more formerly Pew Research Center

1,238 Followers  |  829 Following  |  125 Posts  |  Joined: 11.07.2023  |  1.8742

Latest posts by bradjones.bsky.social on Bluesky

@today.yougov.com have we considered a cross promotion?

22.11.2025 20:40 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Having spent a few unhappy months working for Meta, this rings very true

21.11.2025 21:07 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
4-panel vertical comic. (1) 100 Years Ago [two people standing next to bicycle with small car nearby] PERSON 1: Itโ€™s too dangerous riding a bike with these cars around. I should get a car, too. (2) 50 Years Ago [two people between smaller car and bigger car] PERSON 2 with short hair: Small cars are less safe in collisions with larger vehicles, so I should get a bigger one. (3) Today [two people between big car and even bigger car] PERSON 1: Everyone has huge SUVs now. If I donโ€™t get the biggest one, Iโ€™m putting my family at risk. (4) Soon [two people next to large armored car with spiked clubs attached] PERSON 2: If I donโ€™t install more whirling spike clubs, Iโ€™ll be destroyed by all the other drivers who...

4-panel vertical comic. (1) 100 Years Ago [two people standing next to bicycle with small car nearby] PERSON 1: Itโ€™s too dangerous riding a bike with these cars around. I should get a car, too. (2) 50 Years Ago [two people between smaller car and bigger car] PERSON 2 with short hair: Small cars are less safe in collisions with larger vehicles, so I should get a bigger one. (3) Today [two people between big car and even bigger car] PERSON 1: Everyone has huge SUVs now. If I donโ€™t get the biggest one, Iโ€™m putting my family at risk. (4) Soon [two people next to large armored car with spiked clubs attached] PERSON 2: If I donโ€™t install more whirling spike clubs, Iโ€™ll be destroyed by all the other drivers who...

Car Size

xkcd.com/3167/

14.11.2025 21:15 โ€” ๐Ÿ‘ 9629    ๐Ÿ” 2720    ๐Ÿ’ฌ 116    ๐Ÿ“Œ 147

I want a god
as my accomplice
who spends nights
in houses
of ill repute
and gets up late
on Saturdays

...

a god
knocked
unconscious
by the billy club
of a policeman
at a demonstration

...

I want a
more godlike
god

Prayer, by Francisco X. Alarcรณn www.poetryfoundation.org/poems/53880/...

15.11.2025 01:45 โ€” ๐Ÿ‘ 3    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I want a god
as my accomplice
who spends nights
in houses
of ill repute
and gets up late
on Saturdays

...

a god
knocked
unconscious
by the billy club
of a policeman
at a demonstration

...

I want a
more godlike
god

Prayer, by Francisco X. Alarcรณn www.poetryfoundation.org/poems/53880/...

15.11.2025 01:45 โ€” ๐Ÿ‘ 3    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I'd love to see something like this from LDS leaders

14.11.2025 03:18 โ€” ๐Ÿ‘ 6    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The process of being subjected to "open enrollment" seems designed in a lab to radicalize people against our byzantine health care system.

Just me?

13.11.2025 18:06 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The new Mountain Goats album is soooo good

12.11.2025 01:41 โ€” ๐Ÿ‘ 40    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
One of the characters that haunt Camilla Stark's beautiful desert... the priest

One of the characters that haunt Camilla Stark's beautiful desert... the priest

The cover of Desert Prophet by Camilla Stark

The cover of Desert Prophet by Camilla Stark

I don't know if it is still possible to get hardbound copies of @camillagluh.bsky.social 's Desert Prophet, but if you can, you should.

An all around beautiful object and a story that will haunt you.

07.11.2025 01:47 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

PSA: exit polls can be valuable tools for understanding voter attitudes once the results are known, but unweighted pre-results releases should be taken with an ENORMOUS grain of salt.

05.11.2025 00:14 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image

I was very excited to receive my copy of @camillagluh.bsky.social 's Desert Prophet. The book is beautiful.

04.11.2025 03:20 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
A pair of bald eagles in a tree

A pair of bald eagles in a tree

Spotted a pair of bald eagles on a walk this evening around the Windsor lake

02.11.2025 00:01 โ€” ๐Ÿ‘ 5    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Phrenology Chart, 14 January 1840โ€“B, Page 1 DEVELOPMENTS OFMr. Joseph Smith jrโ€™sHEAD.Dr. Alfred WOODWARD11 Mar. 1807โ€“15 Dec. 1884. Phrenologist....

Got to admire the comprehensiveness of the Joseph Smith Papers Project

www.josephsmithpapers.org/paper-summar...

#mormonhistory

25.10.2025 16:34 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image

My kids loved seeing the costumes at the #NoKings rally today in Windsor, Colorado

18.10.2025 19:04 โ€” ๐Ÿ‘ 4    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Post image

Great turnout for a blustery, Windsor Colorado #NoKings protest

18.10.2025 18:44 โ€” ๐Ÿ‘ 7    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Christopher Columbus in LDS Scripture: What We Get Wrong
YouTube video by Benjamin Park, Historian Christopher Columbus in LDS Scripture: What We Get Wrong

TIL that (partly) why we talk about Columbus at all is that revolutionary-era Americans were looking for non-British founding figures as they tried to forge their own identity (h/t @benjaminepark.bsky.social). I think we can do better.

Happy Indigenous Peoples' day!

www.youtube.com/watch?v=0I47...

13.10.2025 16:10 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I look forward to tracking the work that @fiftyplusone.news will be doing, but people who are interested in public opinion should read the good work that is being done *within* individual polls in addition to seeing how they fit in the big picture.

Let's not lose the trees for the forest.

5/5

10.10.2025 00:57 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

The American National Election Study (the longest running study of voters with waves going back nearly 80 years) very rarely does "well" in predicting the result of the election, but it is an incredibly valuable resource for understanding how public opinion has shifted in the post-WWII era

4/

10.10.2025 00:57 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

that the primary purpose of opinion polling is to predict the result of a particular election, and when there are high-profile "misses" on this front (e.g. the overconfident projections from polling aggregators in 2016), it undermines the public's confidence in the whole enterprise

3/

10.10.2025 00:57 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

This is especially apparent in the various modeling exercises that take place during election season. While it is an interesting exercise to try to forecast the results of the presidential election based on the available polling. I worry that it contributes to the idea

2/

10.10.2025 00:57 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I think @gelliottmorris.com does great work, and people are justifiably excited about the revival of this project.

My concern with this general enterprise is that it flattens the purpose of polling. Key topline numbers are important, but polls are much more than just grist for the aggregators. 1/

10.10.2025 00:57 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
A graph comparing the trend in the share of people who say they are "Pure Independents" in the ANES timeseries. The solid line shows the trend for face-to-face interviews, the dashed line shows the trend including web interviews (which were added to the ANES sampling strategy in 2012).

There were no face-to-face interviews in 2020 because of the COVID pandemic, so a dotted line connects the F2F trend between 2016 and 2024 (when face-to-face interviewing resumed).

A graph comparing the trend in the share of people who say they are "Pure Independents" in the ANES timeseries. The solid line shows the trend for face-to-face interviews, the dashed line shows the trend including web interviews (which were added to the ANES sampling strategy in 2012). There were no face-to-face interviews in 2020 because of the COVID pandemic, so a dotted line connects the F2F trend between 2016 and 2024 (when face-to-face interviewing resumed).

Here's what I see when looking only at the F2F interviews vs the inclusion of the web sample:

The trend moves in the same direction, but you get a bump of about 5 pp when including the web sample.

08.10.2025 20:17 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Do we know if there was a methodology shift in the 2024 web survey? There have been big mode differences in the past between self administered modes and interviewer mediated surveys

08.10.2025 17:06 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
Symposium #3 - The Future of State and Local Opinion Research | Interdisciplinary Collaborative Workshop: Eighty Years of the Minnesota Poll

I'm looking forward to meeting up with a great lineup of survey folks in Minneapolis on Friday celebrating the 80th (!) anniversary of the Minnesota Poll.

I'll be talking about new methods in conducting local and state opinion research.

mnpoll.umn.edu/symposium-3-...

17.09.2025 17:15 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

I've heard some objections to this approach based on accessibility (e.g. speech-to-text uses the same paste functions). Have you given any thought to how to allow valid uses of pasting?

15.09.2025 21:36 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
A picture of the nutrition label of the chimichurri container with an implausible precise number of servings of 45.36

A picture of the nutrition label of the chimichurri container with an implausible precise number of servings of 45.36

Serving sizes ๐Ÿค polling estimates

Better when rounded

14.09.2025 00:47 โ€” ๐Ÿ‘ 5    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Does "Department of War" branding make it easier for Dems to cut defense spending?

05.09.2025 13:22 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
The Bear Shaped Hole by John and Thomas Dougherty

The Bear Shaped Hole by John and Thomas Dougherty

This was excellent (even though I almost couldn't make out the words toward the end through the tears welling up). An extraordinarily beautiful book about grief and rememberance.

@writerpoetjohn.bsky.social @thomasdocherty.bsky.social

30.08.2025 01:44 โ€” ๐Ÿ‘ 5    ๐Ÿ” 2    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

I think between 200 and 300 people

25.08.2025 18:47 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Pete Seeger as an excuse to post the lyrics in alt text:

[Verse 1]
What a friend we have in congress
Who will guard our every shore
Spend three quarters of our taxes
Getting ready for the war

[Verse 2]
Guns will make our coastline bristle
And we have to fill the skies
Full of planes and missiles
They'll be paid for by and by

[Verse 3]
Have you noticed all the progress
In our mighty airborne fleet?
By the time a plane's adopted
It's already obsolete

[Verse 4]
Modern bombs are sure to carry
Loads of glory, joy and thrills
What a privilege to bury
All the death our money kills

[Verse 5]
There's no factory profit brothers
And we have to do or die
One improvement then another
They'll be paid for by and by

Pete Seeger as an excuse to post the lyrics in alt text: [Verse 1] What a friend we have in congress Who will guard our every shore Spend three quarters of our taxes Getting ready for the war [Verse 2] Guns will make our coastline bristle And we have to fill the skies Full of planes and missiles They'll be paid for by and by [Verse 3] Have you noticed all the progress In our mighty airborne fleet? By the time a plane's adopted It's already obsolete [Verse 4] Modern bombs are sure to carry Loads of glory, joy and thrills What a privilege to bury All the death our money kills [Verse 5] There's no factory profit brothers And we have to do or die One improvement then another They'll be paid for by and by

Is someone working on updating Pete Seger's "What a friend we have in Congress" to fit our current situation? (original lyrics in the alt text)

www.youtube.com/watch?v=JSEI...

04.07.2025 14:50 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@bradjones is following 20 prominent accounts