How 10 years of UX innovation transformed Transport Focus How 10 years of UX innovation digitally transformed Transport Focus into the UK's go-to transport resource.

Its been truly great to reflect on our 10+ year partnership with Transport Focus. From a 2012 website redesign to a platform serving millions - BBC journalists, commuters and advocates. #publictransportation #UX #UI

Read more here: www.browserlondon.com/blog/2025/07...

Designing User-Centric Forms: 4 Great Form Examples - Browser London 81% abandon forms after starting. Learn proven strategies to design forms users will finish. Balance business, UX & UI needs effectively.

(4/4): Read the full breakdown of user-centric form design and see more examples of forms that users will actually finish.
#BusinessGrowth #UX #Design

www.browserlondon.com/blog/2025/06...

Designing User-Centric Forms: 4 Great Form Examples - Browser London 81% abandon forms after starting. Learn proven strategies to design forms users will finish. Balance business, UX & UI needs effectively.

(3/4): Examples that nailed it:

Kurt Walecki (Intuit): 700 employees doing face-to-face interviews
Aarron Walter (Mailchimp): "What should we call you?" vs "Enter your full legal name"

Small changes, massive impact
#UserResearch #ProductDesign

Read more here: www.browserlondon.com/blog/2025/06...

Designing User-Centric Forms: 4 Great Form Examples - Browser London 81% abandon forms after starting. Learn proven strategies to design forms users will finish. Balance business, UX & UI needs effectively.

(2/4): Forms are the administrative glue of organizations, both collecting user information and internal needs. The challenge? Finding the sweet spot where business needs AND user experience both win.
#ConversionOptimization #Design
Read more here: www.browserlondon.com/blog/2025/06...

Designing User-Centric Forms: 4 Great Form Examples - Browser London 81% abandon forms after starting. Learn proven strategies to design forms users will finish. Balance business, UX & UI needs effectively.

(1/4): 81% of people abandon forms after starting them 😬
That's not just a design issue—that's time AND money walking out the door.
#UXDesign #FormDesign #UserExperience
Read more here: www.browserlondon.com/blog/2025/06...

"UX Designer" carried (some) weight in product conversations. "Designer" gets sent to make it pretty after the strategy is set.
This is why the title change matters more than Mr. Rivera admits.

(5/5) Key questions: Does prioritising "unforgettable" over "usable" truly serve users? What happens to accessibility when taste overrides usability principles? The substance lies in the commitment to putting users at the centre of decisions, not the titles.

#uxisnotdead #shopify

(4/5) The irony: Shopify was built on deep specialisation—from Tobi's Ruby expertise to "spiky generalists with deep proficiency in specific areas." Their success came from leveraging what they now de-emphasise: specialised knowledge.

#uxisnotdead #shopify

(3/5) When we generalise titles, we risk signalling these competencies are less valuable. With the loss of specialisation comes the loss of voice. What kind of design culture are we creating the groundwork for?

#uxisnotdead #shopify

(2/5)This invites a problem that can quickly erode design maturity: loss of specialised perspective. UX emerged because user-centred products require specific methodologies—user research, behavioural psychology, interaction design principles, usability testing.

#uxisnotdead #shopify

(1/5) So about that Shopify announcement…

Carl Rivera announced they've "dropped UX as a title" because "AI enables anyone to make things usable: our job is to make them unforgettable." His reasoning: "I want to get away from terms that make our craft more science than art."

#UXisnotdead #Shopify

How to "Break" Your Design System Rules Without Creating Chaos - Browser London Design systems provide shared language, reusable components, and clear guidelines that enable teams to design effectively.

The most successful systems embrace structured contribution models that enable teams to break rules meaningfully, document their learnings, and strengthen the system for everyone.

Read more about how to thoughtfully break the rules here: www.browserlondon.com/blog/2025/06...

Best Dashboard Designs & Trends in 2025 - Browser London Innovative dashboard designs that transform complex data into actionable insights. From Notion, Geckoboard, SEMrush, and Power BI.

What makes great dashboard design?

They help users understand, assess, and ACT.

Dive deeper into some great examples of dashboard design and trends for 2025 from #Notion, #Geckoboard, #Semrush, #Microsoft

www.browserlondon.com/blog/2025/05...

#DashboardDesign

Jobs To Be Done Framework: Understanding the User's Jobs - Browser London Jobs To Be Done framework: understand why users 'hire' products to fulfil functional, emotional, and social needs beyond features.

"People hire products, they don't buy them. They hire them to make progress in their life." - Bob Moesta on JTBD
"More features create anxiety... I just have to make it easier."
Our thoughts about User's Jobs: www.browserlondon.com/blog/2025/03...

#UX #JTBD #ProductDevelopment

Knowing when and when not to take inspiration from the competition is an undervalued skill.

Before implementing a competitor's design choice, ask:

- Does it meet our users' needs?
- Does it fit our existing UX?
- Can we maintain it long-term?

Read More Here: www.browserlondon.com/blog/2025/02...

How effective is a Go-To-Market Strategy framework? We found it to be invaluable when identifying pain points for a recent client. Read more here: www.browserlondon.com/blog/2025/01...