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Donna L. Hoffman

@profhoff.bsky.social

Marketing prof emeritus @GWBusiness; research focuses on perceptions & impact of our relationships with AI; Scholar page: http://bit.ly/3a6u4Wd

387 Followers  |  1,313 Following  |  26 Posts  |  Joined: 13.12.2023  |  1.8869

Latest posts by profhoff.bsky.social on Bluesky

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AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests | Fortune "Firms don't appear to be replacing workers with AI on a significant scale," the firm said. It suspects some are trying to "dress up layoffs" as good news.

well well well

10.01.2026 19:52 β€” πŸ‘ 2983    πŸ” 755    πŸ’¬ 85    πŸ“Œ 84
Put Down the Woke Man's Burden - First Things I was profiled recently in the Wall Street Journal, which was an interesting experience for a mild-mannered, retiring professor. It illustrated for me how things I’ve written about the...

Below hes upset about the β€œwoke man.” He mentions he’s on the exit path but seems quite happy about it. Extra years of salary, health care, and a 403(b) and then sail on down to Florida at age 70 for a relaxed career as a fading intellectual. Total player! firstthings.com/put-down-the...

31.12.2025 01:01 β€” πŸ‘ 8    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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More than half of researchers now use AI for peer review β€” often against guidance A survey of 1,600 academics found that more than 50% have used artificial-intelligence tools while peer reviewing manuscripts.

No surprise that AI is used for reviewing. But since AI can't reliably critique and often gets stuff wrong, it makes me wonder how journals are handling this. Simply telling reviewers not to do this isn't going to stop it. Disclosure? Training? Limitations on use?
www.nature.com/articles/d41...

17.12.2025 00:31 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Those tacos look excellent and as someone who lives in Leucadia, putative home of the fish taco, I have some authority on this matter.

11.12.2025 00:10 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Also her version of Michael McDonald's "Let Me Go Love," in a duet with him. So good. Never understood why that wasn't a bigger hit or why she wasn't a bigger star, like Linda Rondstadt.

25.11.2025 17:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Like what?

02.11.2025 05:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Well, they could with appropriate marketing, even a word-of-mouth program and use of social media.

01.07.2025 16:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Trends – Artificial Intelligence BOND, May 2025

Internet Queen Mary Meeker dropped her voluminous 340 page AI Trends report a few days ago. How I’ve missed her Internet Trends decks! (Last one was in 2019.) Since we’re now in the AI future, let NotebookLM summarize the tl;dr into a 20-min cooking-dinner podcast

www.bondcap.com/report/tai/#...

08.06.2025 00:11 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

In the Apple TV+ show Acapulco, Maximo's sister Sara is gay. Sara is the mother of Maximo's nephew Hugo.

31.03.2025 17:53 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Oh, you dreamer!

06.03.2025 22:54 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Here's the list of keywords and phrases that will kick out your NSF proposal. See Appendix B on p. 40. www.commerce.senate.gov/services/fil...

04.02.2025 20:39 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 2

Love the live updates. Do not chill out, please. 🀣

08.01.2025 03:18 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

makes sense. thanks!

31.12.2024 23:45 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Why is account necessary to read this content?

31.12.2024 19:09 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

The distinction is that we were both recruited at the same time, as opposed to one of us recruited, and then the other is the "trailing" spouse. We're unique but there are a few other couples like us in b-schools.

09.12.2024 19:55 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

It’s down in Encinitas. Looks like the cox website is hosed - outage maps won’t load, can’t log in, 504 errors. Downdetector suggests it’s down.

09.12.2024 03:30 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

There's a meltdown happening in the produce aisle at Whole Foods - they ran out of fresh cranberries. And over in Deli, there's a couple calling the rest of the family on speaker about what now because they ran out of cherry pies.

27.11.2024 23:14 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Before that we used the lg air washer and those were comfy but breatheteq is much more comfy.

26.11.2024 18:19 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Breatheteq are great. We bought the sizer kit first. I like,the lavender and my husband likes the gray. So comfy! Only negative they come in a bag of 10 and are not individually wrapped.

26.11.2024 18:18 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Thank you for this software. We really appreciate the information it provides during testing!

17.11.2024 02:49 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Agreed. California voting is amazing!

16.11.2024 15:31 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

This is a great viz of climate change.

15.11.2024 05:25 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
Retweet | ACR 2010 | Hoffman and Novak
YouTube video by Tom Novak Retweet | ACR 2010 | Hoffman and Novak

Back in the early days of Twiiter, @tomnovak.bsky.social and I were so inspired by the "town hall" vibe emerging at Twitter that we made a mini-movie about it, "Retweet." RIP Twitter. May bsky live long and prosper.
youtu.be/-J_mfu-ecAc?...

13.11.2024 17:25 β€” πŸ‘ 8    πŸ” 1    πŸ’¬ 2    πŸ“Œ 1

Maybe, but I'm so glad you do! 😍

13.11.2024 17:19 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

So why is there not an iPad app?

12.11.2024 08:18 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

So, I joined last year, but today seems like a good day to commit to the switch. Somebody recommended to copy and paste the posts from that other place to look alive. However, I'm too lazy to do that. Plus, fresh start, right? In the meanwhile, let's hope for brighter days ahead.

12.11.2024 02:12 β€” πŸ‘ 6    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Hey, Eric, why not create a "starter pack" of folks you recommend we can follow here on bsky? An easy way to bring your colleagues already here some instant followers.

11.11.2024 22:03 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@profhoff is following 20 prominent accounts