Stephen Marsh

Can we make it through Spike's Video Game Awards from 2003 hosted by David Spade without misogyny melting our souls?

Take the challenge by watching the New Show Overflow!
www.youtube.com/watch?v=M29K...

An AI praising Stephen's guide to finding a freelance copywriter in 2025.

AI in 'actually very on point' shocker.
Read my guide to finding a good freelance copywriter in 2025: stephenmarshcopywriter.co.uk/blog/find-a-... #copywriting #freelance

How to find the right freelance copywriter in 2025 – Stephen Marsh Copywriter Learn how to find and hire the right freelance copywriter with this expert-backed, step-by-step guide for brands, agencies, and marketers.

One of my copywriting clients ruined a fortnight.

They only asked what I’d do to find a good freelance copywriter.

No way to know I’d think about it for two weeks, ask for input from 20+ copywriters and creatives, then write it all down.

stephenmarshcopywriter.co.uk/blog/find-a-...

My secret side-project: The Tone of Voice Toolkit, a two-part guide to uncovering an authentic tone of voice, then writing guidelines people actually use.

If that sounds like something you'll find useful, sign up for updates - it's almost ready.

stephenmarshcopywriter.co.uk/blog/sharing...

How can it be 'Become a freelance copywriter with no experience' when the first step is always 'Do whatever you can to get some experience' though?

The UK cover of Keza's forthcoming book, Super Nintendo, out 12 February 2026

My book, Super Nintendo: How One Japanese Company Helped the World Have Fun, is out next February! It is a lively cultural history of the world's most beloved video game company, drawing from 20 years' worth of reporting and interviews. Pre-order here: linktr.ee/super_nintendo

A little post about copywriting, bad briefs, and the power of cutting your losses and just getting on with an inevitably wrong first draft.

stephenmarshcopywriter.co.uk/blog/fast-dr...

The Season Two Premiere of Pew Pew Bang is live! The gang builds their summer bucket list and carefully picks what they should shame each other for. Watch now on YouTube: youtu.be/suv1S3U1lnI

Followed you 100% for being able to articulate why I use dashes all the time more successfully than I have been able to for the past few months.

Good copywriting isn't about writing, anyone can do that.

It's about this other thing:

stephenmarshcopywriter.co.uk/blog/what-gr...

a man wearing a crown is sitting in a chair with the words " words are very unnecessary they can only do harm " ALT: a man wearing a crown is sitting in a chair with the words " words are very unnecessary they can only do harm "

Ruined my own day by allowing myself to think of the phrase 'Depeche Mode Eras Tour', a concept that is too cool to ever occur in this reality.

Another day, another inoccuous @michaelhobbes.bsky.social video game reference cc: @simonparkin.bsky.social

Back on my ace attorney bullshit

The tone of voice book's almost done. The single most important takeaway:

‘We use informal, human language’ is a bit too generic, because it should probably apply to most brands. ‘We use slang like riz skibbidy toilet’ is specific and definitely worth mentioning!'

YouTube video by Leo Vader The Rotten Heart of Warren Buffett’s Kids Cartoon

new video!!!!!! if you like me putting months of earnest commitment into stupid ideas: unhinge that jaw and get ready to EAT!! www.youtube.com/watch?v=aVRm...

RIP to this book about tone of voice if I don't finish writing it before Monster Hunter comes out.

Excerpt from book How to Become a Successful Creative Freelancer about talking to clients about money.

Many freelancers shy away from money talks. It makes them uncomfortable. Yet, money talks are critical for business.

Have a look at this excerpt from my book How to Become a Successful Creative Freelancer. Does that help?

Tone of voice is what you do, not just what you say Why tone of voice must work alongside the bigger picture: from UX and design to how you actually work with your customers.

From my pre-Bluesky era: making the way you act match the way you speak

stephenmarshcopywriter.co.uk/blog/tone-of...

a close up of a man 's face with a tear running down his eye . ALT: a close up of a man 's face with a tear running down his eye .

Just realising that CBD ruined things for Central Business Districts

I want to see a world where copywriters take inspiration from Kendrick and write hard-hitting battle ads.

Why copywriters actually end up writing jargon (and what to do about it) Why brands need to use or not use jargon with intent - and make their messaging more purposeful.

Why copywriters use jargon on purpose and why that's totally fine stephenmarshcopywriter.co.uk/blog/why-cop...

Don’t just use these free copywriting templates and tools You can (and should) make your own much better tools, but these free copywriting and briefing templates might give you a head start.

I never use copywriting templates but published some in case you do ❤️ stephenmarshcopywriter.co.uk/blog/dont-ju...

Hello, all. Sorry for the delay in updating you on the reopening of the Bristol Short Story Prize (bssp.blogs.bristol.ac.uk). Our university finance team needs time to process the entry fees received before reopening, so the prize will reopen from 00:00 to 23:59 BST on Wednesday 5 Feb! Get in!

High-performing copy is a journey (that AI doesn’t know how to take) You won’t believe this one highly specific thing that a lot of AI-generated gets wrong (you’ll probably believe it, it’s not that far fetched).

“If there’s a copywriter who thinks the ChatGPT draft is decent, I’d politely suggest they weren’t a very good copywriter in the first place.” stephenmarshcopywriter.co.uk/blog/high-pe...

Not me just posting the word copywriter so other copywriters might find me in search and follow me, so I can have more people to follow on here.

High-performing copy is a journey (that AI doesn’t know how to take) You won’t believe this one highly specific thing that a lot of AI-generated gets wrong (you’ll probably believe it, it’s not that far fetched).

One big, free tip for algorithms to improve their copy, happy to help (humans could possibly benefit too) stephenmarshcopywriter.co.uk/blog/high-pe...

If you've enjoyed Cryptmaster, please consider sharing the news. Despite an IGF award, a 95% Steam rating and a free demo, the game has gone mostly unnoticed by both press and players. It's not just a typing game and there may still be people out there who would enjoy it!