@andrewcassidy.bsky.social
📱 Sr. Director of Digital Strategy @MBTA.com 🗣️ PR / Marketing / Crisis Comms Consultant 🎓 Instructor @ Emerson College 📍 Boston, MA 🧠 Views are my own cassidyconsulting.com
From the FIFA World Cup to MA250, Boston is gearing up for a historic year. On this episode of Spilling the T, I talk with Erika Mazza, the @mbta.com’s Senior Advisor of Transit Special Projects and Initiatives, about how the T is planning for record-breaking crowds and once-in-a-generation moments.
06.08.2025 12:55 — 👍 1 🔁 0 💬 0 📌 0
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
The @mbta.com's Spilling the T is up for an award in TWO People's Choice podcast categories:
🎧People’s Choice
🏛Government & Organizations
If our work has informed, inspired, or made you think differently about public transit, please consider casting your vote at podcastawards.com
#PCA25 #Podcast
Today’s episode of Spilling the T is a T-riffic one!
If you’ve watched the hit show, #LoveOnTheSpectrum, you may already know Pari Kim. But long before she appeared on @netflix.com, Pari was a passionate advocate, a talented artist, as well as the @mbta.com’s friend & biggest fan.
Had the pleasure of speaking with @mbta.com’s Director of Ferry Operations, David Perry about the history, expansion, and future of ferry service in the region.
Set sail with us on the latest episode Spilling the T - available wherever you get your podcasts ⛴️
Looking forward to connecting with and learning from fellow communications professionals at National Association of Government Communicators #CommsSchool2025 this week!
19.05.2025 01:08 — 👍 0 🔁 0 💬 0 📌 0
Just finished my first semester teaching at Emerson College, where I built and taught Digital Crisis Management. It’s been amazing to see students already applying what they learned - a reminder that when a course is built for real-world impact, the value extends far beyond the classroom.
#HigherEd
Fascinating new research from Emerson College Polling on social media:
“Despite being the least trusted source, social media or YouTube is the main news source for 37% of Americans—and 64% of those under 30,” Spencer Kimball, Executive Director ECP
Results emersoncollegepolling.com/2025-nationa...
For the latest episode of Spilling the T, I had the chance to sit down with A Better City President & CEO, Kate Dineen to talk about how @mbta.com is more than just a way to get from point A to B - it's essential to our economy, climate goals, & quality of life.
#PublicTransportation #Boston
Big platforms still matter, but the real energy? It’s in the niches. From transit superfans to startup Slack groups, brands are thriving by going deep, not wide.
#Marketing
Anyone else getting a strange amount of AI Musk posts on Facebook?
08.04.2025 23:45 — 👍 0 🔁 0 💬 0 📌 0A proud day to be a Bostonian
05.04.2025 22:49 — 👍 1 🔁 0 💬 0 📌 0@bsky.app Are drafts and scheduled posts on the horizon?
05.04.2025 22:44 — 👍 0 🔁 0 💬 0 📌 0
Had a great conversation with Senator Brendan Crighton about transit funding, regional projects like the Lynn Ferry, and what's on the horizon with Commuter Rail electrification.
Listen to the latest #SpillingTheT episode wherever you get your podcasts 🎙
At this point, Emerson College is part of my DNA 🧬
Join me in making a gift to Emerson this Giving Day to make a difference for students 🦁
#EmersonGivingDay #EmersonCollege
Not quite an Oscar, but the @mbta.com's #podcast, Spilling the T just took home a first-place @apta-info.bsky.social AdWheel Award! This podcast has been a wild ride, and I’m so grateful for everyone who’s supported it.
If you haven't yet, be sure to give it a listen: mbta.com/podcast
Wondering what's ahead for the @mbta.com in 2025?
ICYMI, in the latest episode of Spilling the T, I sit down with the one and only GM Phil Eng to discuss what to expect in the new year.
It's full T ahead!
#Transit #PublicTransportation #Boston
Looks like Apple is having some trouble deciding what to call it 🌎
12.02.2025 06:27 — 👍 1 🔁 0 💬 0 📌 0
Maybe it’s time I give Apple Maps another chance
11.02.2025 01:51 — 👍 3 🔁 0 💬 0 📌 1
As more and more brands leave X to come to platforms like here, I added in my latest BBC News radio programme if that’s a good business decision
Take a listen www.bbc.co.uk/sounds/play/...
Had the opportunity to share my thoughts on the current social media landscape with @danielrosney.bsky.social of BBC News
31.01.2025 04:15 — 👍 0 🔁 1 💬 0 📌 0The @bsky.app verification process is so delightfully simple (and not pay to play)! Such a refreshing alternative to tracking down and sending utility bills from multibillion dollar organizations to Facebook only to still be turned down 🦋
29.01.2025 23:03 — 👍 1 🔁 0 💬 0 📌 0
How’s your 2025 social media strategy looking?
10.01.2025 22:16 — 👍 0 🔁 0 💬 0 📌 0
Excited to be teaching Digital Crisis Management for #EmersonCollege ‘s new Digital Communication Leadership graduate program!
08.01.2025 22:19 — 👍 0 🔁 0 💬 0 📌 0
This is why we do it.
05.01.2025 15:56 — 👍 0 🔁 0 💬 0 📌 0
HYPED for 2025
A massive congratulations to the entire MBTA organization for completing this historic undertaking, and making good on our promise to our riders.
Whether you’re looking to ride the T or join the team, there’s never been a better time to get on board.
#Boston #Transit
In the latest Spilling the T, MBTA Chief Engineer, Sam Zhou shares how the Track Improvement Program successfully delivered 4 decades of work in just 14 months, & provides a preview of what’s planned for 2025.
Don’t miss this look at one of the T’s most ambitious projects ever.
#Podcast #Transit
Another New Twitter? Good Luck With That.
Users are now flocking to Bluesky.
But every social media platform becomes a wasteland in the end...
Planning for the unpredictable is no easy task, but it’s what keeps us safe. In the latest episode of the MBTA's podcast, Spilling the T, MassDOT's Dep. Dir. of Emergency Management, McKinley Theobald, dives into how we prepare for everything from winter storms to emergencies requiring evacuations.
10.12.2024 13:21 — 👍 1 🔁 0 💬 0 📌 0These are some wild numbers supporting the viability of Bluesky 👇
h/t @vincentr.bsky.social
