Amber Ott

Nope. Don’t work. I get at least one of these per day and up to five in election season. They target my dad, who lives in another state. Reporting as junk doesn’t seem to work either.

So people need to make investments in their homes, so companies can build more data centers without paying for infrastructure upgrades?

Yankelovich’s insight on the public & measuring attitudes continue to influence. Grateful to have been in his orbit. https://nyti.ms/2jQYAek

The piece I wrote earlier this year feels particularly timely now.

Yes! Underlying attitudes are key

Last chance!

Why open offices are bad for us It’s not just loud and sniffly, open offices are actually...

"It’s not just loud and sniffly, open offices are actually hurting our brains." But the myth endures. http://www.bbc.com/capital/story/20170105-open-offices-are-damaging-our-memories

Trump Knows You Better Than You Know Yourself | Antidote ... Psychometrics and the (counter)revolution in marketing th...

Game changing: 63%+ clicks and 1,400%+ conversions when campaigns target based on personality characteristics https://antidotezine.com/2017/01/22/trump-knows-you/

What she said

So Mnuchin directs a fund in the Caymans. The question is not why he forgot it, but why every large hedge fund uses that structure.

Some Republicans hate the IRS. Steven Mnuchin thinks it’s... Trump’s pick for Treasury secretary says he’s “concerned”...

Criminals have been using identity theft to steal tax refunds. More resources might help, but everyone hates the IRS http://www.vox.com/policy-and-politics/2017/1/19/14324766/steven-mnuchin-irs-funding

A reminder that the Twitter-sphere is not the real world

Gin Rickey Recipe Quaffable and refreshing, this drink has been a favorite ...

How I'm prepping for Tuesday: Election Night Drinking Guide http://vinepair.com/articles/history-of-gin-rickey/

Our judgments are not as rational as we think they are, and that makes it harder to see other POVs.

Danny Meyer’s Restaurant Group Introduces Groundbreaking ... Four weeks of paid leave for all new parents throughout t...

Curious to see if this catches on: Danny Meyer’s Restaurant Group Introduces Groundbreaking Parental Leave Plan http://ny.eater.com/2016/9/27/13080994/danny-meyer-parental-leave

We're looking for for an intern. It's a great opportunity for a grad who enjoys thinking creatively about research. https://goo.gl/7wpQsa

Jeb relied on gut, not data: "A survey to gauge the national mood of the party was dismissed...as unnecessary"https://ca.news.yahoo.com/unforced-errors-miscalculations-end-bushs-white-house-hopes-033011780.html

Love the interest in polls this year, but in our latest we offer some caveats: https://medium.com/order-rapidly-fading/horse-race-polling-resist-the-sweet-treat-3c13fce725ec#.2v0r0hios @SullivanAndrew

Anxious to see how well Cruz's data strategy works in other states http://www.bloomberg.com/politics/articles/2016-02-02/how-ted-cruz-engineered-his-iowa-triumph

What New York Could Look Like in 2020 Manhattan is in the midst of an unprecedented tall buildi...

Super cool graphic on how the greatest city in the world's skyline is changing http://on.natgeo.com/1RTVYmp

Last time, @SullivanAndrew and I critiqued public affairs pros for not using data. Today we offer our approach. https://medium.com/order-rapidly-fading/directing-moneyball-public-affairs-campaigns-c9085a91427b#.1cyc16l81

Is the Billable Hour Obsolete? Clients are getting fed up with being charged high rates ...

Comms could also benefit - Charge based on value rather than time. Is the billable hour obsolete? http://www.theatlantic.com/business/archive/2015/10/billable-hours/410611/?utm_source=SFFB

That 'Useless' Liberal Arts Degree Has Become Tech's Hott... Stop thinking of Silicon Valley as an engineer's paradise...

Hope this is a trend: "Software companies find that liberal arts thinking makes them stronger." http://onforb.es/1OBHNQK

Simplicity for the win https://x.com/lifehacker/status/655443206377775105

I’d argue with @SullivanAndrew that poor interpretation of horse race polling has little value http://www.politico.com/story/2015/10/gallup-poll-2016-pollsters-214493 @amber_n_ott

Twitter Experiments With Native Polls and marketers rejoice? Um, no. http://www.fastcompany.com/3051596/fast-feed/twitter-experiments-with-native-polls?partner=rss

Fall makes me sad (controversial, yes), but apparently I live in the land of pumpkin abundance http://wpo.st/OF1c0

In our latest missive, @SullivanAndrew and I argue that public affairs should innovate: “Moneyball Public Affairs” https://medium.com/order-rapidly-fading/moneyball-public-affairs-89e17d01ec94?source=tw-b42e4ca6573a-1443102620962

Would ad blocking be popular if ad content was better? RT @nytimes: Enabling of ad blocking in iOS9 prompts backlash
http://nyti.ms/1NIVGjl

The heyday of political polls has long passed - The Bosto... Anyone — even Donald Trump — can be the “front-runner” in...

Polls heyday may have passed, but the fact that front runners rarely win says more about politics than polling
https://www.bostonglobe.com/opinion/editorials/2015/09/19/the-heyday-political-polls-past/2q215MSUU3N82LuSllEwxO/story.html