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MarkBorkowski

@markborkowski.bsky.social

Publicist. Strategist. Observing the mood of the herd. A man who, when he smells flowers, looks around for a coffin. Other musings http://www.markborkowski.co.uk - https://borkowski.substack.com/

74 Followers  |  31 Following  |  24 Posts  |  Joined: 14.11.2024  |  1.6334

Latest posts by markborkowski.bsky.social on Bluesky

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Tess Daly and Claudia Winkleman's exit from Strictly: A masterclass in timing | Mark Borkowski posted on the topic | LinkedIn Tess Daly and Claudia Winkleman quitting Strictly isn’t just TV fluff it’s a masterclass in the politics of timing. Cynics will suspect a hidden narrative beneath the sequins, but taken at face value...

Tess and Claudia quitting Strictly isn’t drama — it’s strategy. They read the room, left with rhythm intact. The real career killer isn’t AI, it’s comfort. Know when to change the music before the floor gives way. www.linkedin.com/posts/markbo...

26.10.2025 18:18 — 👍 0    🔁 0    💬 0    📌 0
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Autumn stroll

26.10.2025 18:14 — 👍 1    🔁 0    💬 0    📌 0
Meghan drops another visual metaphor: barefoot innocence, nurturing masculinity, and California as the new Windsor. A #PR palm-fronded Eden? Insanity is doing the same thing and expecting different results. Gesture battles will never win a war.

Meghan drops another visual metaphor: barefoot innocence, nurturing masculinity, and California as the new Windsor. A #PR palm-fronded Eden? Insanity is doing the same thing and expecting different results. Gesture battles will never win a war.

Meghan drops another visual metaphor: barefoot innocence, nurturing masculinity, and California as the new Windsor. A #PR palm-fronded Eden? Insanity is doing the same thing and expecting different results. Gesture battles will never win a war.

05.05.2025 10:14 — 👍 1    🔁 0    💬 0    📌 0
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#royalfamily #publicrelations #mediastrategy #reputationmanagement… | Mark Borkowski | 78 comments I’ve been continuing to ponder Prince Harry’s PR woes laid bare in his BBC confessional. When you repeatedly cast yourself as the eternally wounded, misunderstood prince, the public doesn’t lean in w...

Prince Harry isn’t losing because he’s being honest. He’s losing because he lacks smart tactical thinking. It’s not authenticity that’s hurting him, it’s predictability. Emotional honesty without strategic nous is just performance art for the tabloids.

tinyurl.com/3e4pvz6f

05.05.2025 09:40 — 👍 0    🔁 0    💬 0    📌 0
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Mark Borkowski on LinkedIn: When a Trump-supporting journalist heckled President Zelensky for not… | 35 comments When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed… | 35 comments on LinkedIn

My Friday sermon … the Tectonic plates have shifted

When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed forever.

tinyurl.com/axjv6ycb

07.03.2025 21:13 — 👍 0    🔁 0    💬 0    📌 0
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Mark Borkowski on LinkedIn: Meghan Markle Renames Lifestyle Brand 'American Riviera Orchard' to 'As… Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic…

Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic bewilderment?
www.linkedin.com/posts/markbo...

18.02.2025 19:02 — 👍 0    🔁 0    💬 0    📌 0
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This isn’t couture. It isn’t rebellion. It isn’t even remotely original. It’s just strategic nudity, rebranded as avant-garde provocation…. #GRAMMYs  #Kanye
My thoughts on LadyGodiva…
tinyurl.com/393ruus9

03.02.2025 22:16 — 👍 1    🔁 0    💬 0    📌 0

Shame the #TheTraitorsUK has been screwed by the ‘The Seer’ mechanic more of a game spoiler than a game changer. If it ain’t broke …

23.01.2025 22:27 — 👍 0    🔁 0    💬 0    📌 0

If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't. And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see?
Lewis Carroll, Alice’s Adventures in Wonderland / Through the Looking-Glass

04.12.2024 06:45 — 👍 2    🔁 0    💬 1    📌 0
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Democrats Face an Existential Crisis on X Conversations with a dozen insiders point to a party that is unsure about whether to leave or engage with the increasingly MAGA platform.

Leaving X is not an existential crisis. It’s an acceptance of reality www.politico.com/news/magazin...

01.12.2024 17:48 — 👍 943    🔁 68    💬 63    📌 9
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Gregg Wallace apologises for 'middle-class women' comment It follows him suggesting claims against him came from a handful of "middle-class women of a certain age".

North Norfolk Digital calling? “Gregg Wallace apologises for 'middle-class women' comment”

www.bbc.com/news/article...

02.12.2024 14:27 — 👍 1    🔁 0    💬 0    📌 0

Oh dear, is #GreggWallace trying to channel the Trumpian PR playbook? Blaming ‘middle-class women of a certain age’ for allegations against him is a masterclass in crisis mismanagement. Stereotypes won’t win sympathy—it’s a recipe for reputational disaster. Stop talking. Start reflecting.

01.12.2024 09:21 — 👍 3    🔁 0    💬 0    📌 0
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The Groucho Club died years ago The Groucho Club in London Soho has closed after a complaint by the police. Westminster Council is currently reviewing the club's licence.

Fine piece .. www.spectator.co.uk/article/the-...

29.11.2024 09:54 — 👍 0    🔁 0    💬 0    📌 0

The forums sprouting up to cash in on the #Groucho silence are knee deep with ridiculous theories. The deafening echo chamber isn’t helping. The reality? The #GrouchoClub is facing a profound existential threat. If the rumours are true, members may have sipped our last overpriced cocktail there.

28.11.2024 11:00 — 👍 0    🔁 0    💬 0    📌 0
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Soho's famous Groucho Club closes as it faces licence review The Groucho first opened in 1985 and has long been a hit with the Soho crowd

Hope it’s not the end of the #GrouchoClub. The last six months have been weird enough. Some folks should be careful what they wish for…

www.standard.co.uk/going-out/ba...

26.11.2024 15:00 — 👍 0    🔁 0    💬 0    📌 0
Bubble chart showing the ethnic makeup of Queens, NYC in 2021z

Bubble chart showing the ethnic makeup of Queens, NYC in 2021z

Diversity is strength, and it is joy. #IDIC IYKYK

24.11.2024 19:02 — 👍 13399    🔁 1340    💬 411    📌 59
The Telegraph

Is this a very early April Fool?

digitaleditions.telegraph.co.uk/data/1893/re...

24.11.2024 17:59 — 👍 0    🔁 0    💬 0    📌 0

Really?

23.11.2024 16:08 — 👍 0    🔁 0    💬 0    📌 0
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Media Trends and Insights by Borkowski | Substack UK & Global Current Affairs Media Insight by PR Experts Borkowski. Click to read Media Trends and Insights by Borkowski, a Substack publication with hundreds of subscribers.

The good folk Borkowski offer weekly opinion and insight borkowski.substack.com

23.11.2024 16:02 — 👍 0    🔁 0    💬 0    📌 0

The #Jaguar new ad: no cars, just couture? Bold move or Bud Light 2.0? Either way, 48 hours later, everyone’s talking. Noise no signal..

21.11.2024 22:16 — 👍 0    🔁 0    💬 0    📌 0

A reminder that we have prepared this starter pack with dozens of journalists, academics and media thinkers who are already on this platform. Some work at the Institute. Others are just people we read, learn from and admire

Follow them below
go.bsky.app/6r1SGfR

21.11.2024 11:04 — 👍 56    🔁 23    💬 3    📌 4
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If you’re rushing to condemn the @Jaguar rebrand, take a moment to consider the PR. There’s clearly a grand plan unfolding here. I’ll be watching from the sidelines. It’ll either soar to the heavens—or someone will be handed a concertina for an eternal gig at the gates of hell.

21.11.2024 08:32 — 👍 0    🔁 0    💬 0    📌 0
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A new era dawns. America’s tech bros now strut their stuff in the corridors of power | Carole Cadwalladr The era that began with the Great Disruptor’s first term is over. Beware the emerging elite

A must read .. A new era dawns. America’s tech bros now strut their stuff in the corridors of power @carolecadwalla

www.theguardian.com/commentisfre...

14.11.2024 23:53 — 👍 0    🔁 0    💬 0    📌 0

Bluesky is like Twitter, but fewer trolls—so far.

14.11.2024 23:40 — 👍 0    🔁 0    💬 0    📌 0

Lets gather to shout into the void, but with better algorithms and fewer billionaires watching. A utopia of sorts, until we ruin it like everything else.

14.11.2024 23:38 — 👍 0    🔁 0    💬 0    📌 0
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I work with celebrities. After Liam Payne’s death, can't we treat them as humans and not gods? | Mark Borkowski Stars think they understand the Faustian pact they strike with the public, but they really don’t, says crisis PR consultant and author Mark Borkowski

Following my previous reflections on Liam Payne, I was invited to explore the toxicity of fame in a piece for The Guardian.

Fame isn’t just lights and applause—it can be an isolating and damaging force.
Read my latest thoughts on the human cost of the fame machine here 👇

tinyurl.com/5yac7amj

14.11.2024 23:36 — 👍 0    🔁 0    💬 0    📌 0
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Mark Borkowski on LinkedIn: #trump #media #socialmedia #brexit #populism #journalism #influencers… | 80 comments Do we have a blind spot? Is there a delusion we can’t see? When Trump won in 2016, and Brexit divided the nation, the “experts” didn’t pause to question what… | 80 comments on LinkedIn

Trump’s election marked a philosophical shift. Traditional gatekeepers, once the arbiters of truth, are being replaced by a decentralized network of influencers who understand that perception is now the currency of influence.
tinyurl.com/4arxhmfv

14.11.2024 23:35 — 👍 1    🔁 0    💬 1    📌 0

@markborkowski is following 20 prominent accounts