Mr #PitchYaGame

Equally to all those that embrace games, that were unfortunately caught in layoffs.

You are still an integral part, and I trust you will find your rightful place(s) once more. 😤

a man in a captain america costume is standing in the snow . Alt: Animated clip of Marvel superhero Captain America, saluting, with text "Thank you for your service" overlayed.

To all out there who embrace video games.

Whether you play them, make them, design, work, test, support, voice, audio / music, localise, market, fund / publish, cover, showcase, stream, et al.

Know that you are integral; We as an industry salute you.

Excited for 2026. 🥰

a baseball game is being played in front of a banner that says nippon express Alt: The image shows a woman baseball pitcher in the middle of a pitch during a game, the ball flies straight to struck out.

Wanna know what people think? Pitch it.
Want to get published? Pitch it.
Need funding? Pitch it.
Want the world to see it? Pitch it.
...to care? Pitch it.

Life is 'A Series of Unfortunate Pitches', until one hits. 😤

#PitchYaGame
#PitchYaMovie
#PitchYaMusic
#PitchYaBook et al

192 days is either; A long time to hit some serious milestone(s) OR a long time to get nothing done.

It's also not actually a long time.

a man says " don 't blink " while holding a cigarette Alt: David Tennant from Dr Who saying Don't Blink, in relation to the Angels.

192 days till the next PYG, what you getting done? 😤

a man in a suit and tie with a pleb miner logo in the corner Alt: GIF of actor Leonardo DiCaprio as Calvin Candie from Django Unchained (2012). Pleb miner logo spinning in the corner.

My next game must be good, I've just had to close like 50+ open UE tabs. 🔥😅

Another route would be to tie it in with @geoffkeighley.bsky.social and
@thegameawards.com. 🧐

Again just ideas / thoughts.

I'd love to see PYG getting center stage global treatment for indie games worldwide, would be phenomenal.

Outside of support for the event itself, we'd also need personal support to be able to sustain it.

Time is money. And currently PYG twice a year, works.

Also I don't take these things lightly, I've been busy penning the future of PYG, outside of 280 chars, incase there was ever an opportunity to take it "next level".

But yeah, most of where I'd "love" to take PYG would likewise require "next level" support. 🫡

Talking solely of the event itself. It would require full Stream support, including hiring hosts etc, production et al, Steam Event support, loc services + sign language.

To get even this would need "big" reputable sponsor(s) willing to "invest" into the future of indie games.

I'd love to go all out with PYG in 2026+ with the regular twice a year #PitchYaGame, live streams, spaces, IRL stuff, Supporting Steam Events et al.

But.. unless I had real support, the amount of work / cost involved in doing ANY awards show or event++ is HUGE.

Any takers? 🤔

a man with a beard and a leather jacket is smiling and looking at the camera . Alt: Negan from The Walking Dead, being token Negan, looking incredibly suave in Leather, and cool, as he smiles through a situation.

Any big brand(s) want to help me revive the #PYGAwards. 🧐

Caveat: it's about investing in t'future of indie games worldwide.

Pure Awards Stream, no prizes. Post-indie game world premieres, trailers plus supporting Steam Event.

I'd 100% do it again BUT need support to prioritize #PitchYaGame. 😤

When we're busy in dev mode, we tend to follow rigid / set paths, hence why they don't always show themselves.

Good Bug Dead Bug GIF Alt: Clip from the 1997 film Starship Troopers, where character Jean Rasczak tells his class, "The only good bug is a dead bug."

Hey #GameDev, want a super quick way to squash your video games' bugs?!

Show it to someone.

I can pretty much guarantee that's when ALL your games' bugs will surface!! 🐛

Want to uncover even more, let them play it! 😅

Want to go even further? demo it live, somewhere. 😶

Breaking: The #PitchYaGame Sheet is LIVE. 🧐

1800+ indie game posts to browse / search across X and BSky from November.

Massive Kudos, as always, to IGL 🔥

Platforms are free.
They don't owe anyone, anything. 😤
But.. they CAN, and DO, open doors for people. 🔥

I fear people get stuck in a perpetual need to "promote the end product" and not enough about the journey taken. 🫡

Lot's of people out there we could all take inspiration from.

It shouldn't always be about a call to action. Help, give back, inspire and more.

Additionally, if you post the same thing, constantly, for years on end, over time, the message WILL naturally lose its impact. (PYG included)

Games take a long time so make sure you change it up somewhat and compensate by ensuring you're making your journey more interesting. 🫡

It's important to also remember, these platforms are free, and ultimately don't owe anyone anything. 🫡

Add this into the mix along with your regular roadmap updates, promotional milestone updates, important announcements, pre-release info, release announcement, post-release updates etc.

and event / movement / IRL related stuff.

Make it interesting for your future audience 🫡

This is one of the core reasons #PitchYaGame is twice a year. If ALL you do is pitch.. 🫣

So much other cool stuff you could share too (once you're comfortable / reached certain major milestones)..

Share info about processes, behind the scenes stuff? community interactions ??

a black cat with green eyes is holding a nail file ALT: a black cat with green eyes is holding a nail file

Petition for everyone to focus less on the platform algorithm(s) and more on the quality, consistency, variety, and overall journey / story behind what we share / talk about. 🔥

If all we do is PLUG, plug, plug, how can we expect t'algos to care, let alone the world?! 🤔

Now go get working on ya game, there's 6 and a half months between now and June 😅😌

a man in a suit is clapping in front of a calendar that says december 1993 Alt: Mr Bean stood showing off a calendar to a teddy hedgehog with all the days crossed off except the 31st of December of the year 1993.

Dates for #PitchYaGame in 2026 🗓️
- 5th June 2026
- 6th November 2026

Announcements as always go out at 12PM UK time (remembering to factor daylight savings).

pitchyagame.com for reference or sub to our email reminders at pitchyagame.substack.com

If we were to go one further and compare the PYG announcement with the PitchYaVania one.. even bigger forces are at play, two parts; the Silk Song Effect, plus there was also the quote pitch factor.

PYG: 18.6K views on X
PYV: 794.4K views on X

The very reason PYG is known is through 5.5 years of consistency, timeliness et al, but equally the LinkedIn stats above also highlights just how volatile posting can be at times.

Plus its not as known / relevant over there.

The views / impressions on the PYG live announcement are a good example of how relevance and your own visibility on each platform plays a huge part.

People "know" PYG exists mostly on X.

X: 18.6K views, 253 likes.
BSky: 158 likes (no views over there)
LinkedIn: 177 impressions.

Thus, why we refer to PYG as a movement.

Not as a magic bullet, because outside of putting out a call to arms, we have very little control over what happens, if you do participate. 😌

Algo's aren't meant to be gamed, and no-one truly knows how or what makes them tick. Short of trying something and seeing if it works.

If it does, cool, maybe do more of that.

But ultimately even if they think they do, it'll all soon change, again.

Real Talk: if you post on platform(s) expecting results, you're prob gonna be super disappointed.

Its getting exponentially harder to get noticed. Even trends like #PitchYaGame aren't enough to cut it.

Platforms change constant. Post regardless. Anything else is a bonus. 👀