Tim Bourgeois

KPI Dashboards That Actually Answer Board-Level Questions

KPI Dashboards That Actually Answer Board-Level Questions

#B2BMarketing

www.eastcoastcatalyst.com/blog/kpi-das...

Digital Marketing Audits In 2026 | Tim Bourgeois Our latest newsletter: marketing audits in 2026.

Is it time for a digital marketing audit?

#B2BMarketing

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How to handle a brand crisis—when to pause, resume and adjust media plans

How to handle a brand crisis—when to pause, resume and adjust media plans

Why ads will become more influential, not less, by 2030

Why ads will become more influential, not less, by 2030

B2B Growth Marketing Strategies & Tactics Six B2B growth marketing strategies and tactics for managers and executives. By Tim Bourgeois of East Coast Catalyst.

Six strategies and tactics for B2B growth marketing planning.

www.eastcoastcatalyst.com/blog/b2b-gro...

Hiring A Freelance PPC Consultant Five questions for B2B marketing managers to ask candidates when interviewing a freelance PPC consultant.

Five questions to ask when interviewing freelance PPC consultants.

www.eastcoastcatalyst.com/blog/hiring-...

Conquesting advertising and what B2B marketers need to know.

www.eastcoastcatalyst.com/blog/what-is...

B2B Paid Media Strategy Guide Six factors for B2B managers to consider when formulating their paid media strategies. By Tim Bourgeois of East Coast Catalyst.

The B2B Paid Media Strategy Guide

Six factors for B2B marketers to consider when developing paid media strategies.

www.eastcoastcatalyst.com/blog/b2b-pai...

AI & PPC Management Six factors for B2B marketers to consider when planning to incorporate AI tactics into their PPC strategies.

AI & PPC Management

Recommendations and tactics for B2B marketers incorporating AI into their PPC operations.

www.eastcoastcatalyst.com/blog/ai-ppc-...

AI & B2B Marketing Five considerations for B2B marketers to think about when developing AI strategies: volume, applicability, embedded, evolution and authenticity.

AI & B2B Marketing

For B2B marketers, AI might just be the next wave of search engine features and operational automation, but it's having an impact and we need to be prepared. Here are five things to think about when planning for AI adoption.

www.eastcoastcatalyst.com/blog/ai-b2b-...

B2B Digital Marketing Case Studies Making digital marketing work successfully can be challenging - here are three B2B digital marketing case studies with paid media at the core.

Three B2B digital marketing case studies, powered by paid media tactics.

#b2bppc

www.eastcoastcatalyst.com/blog/b2b-dig...

Does PPC Work For B2B? The debate rages on: does PPC work for B2B companies or not? Learn about which conditions are necessary for positive outcomes.

Does PPC work for B2B companies?

In about 4-of-5 instances, it does.

#b2bmarketing #b2bppc

www.eastcoastcatalyst.com/blog/does-pp...

8 McKinsey insights on how AI is reshaping business This year’s McKinsey Technology Trends Outlook highlights 13 frontier technologies that matter most for companies in 2025.

It's starting: the novelty > operating standard transition for AI.

“The time between gen AI capabilities being a competitive advantage and becoming a competitive necessity is dramatically shorter than it was in earlier technological transitions."

www.mckinsey.com/featured-ins...

Is It Time For a PPC Audit? PPC audits can be useful for almost every type of B2B company and deliver results by way of performance improvement and cost avoidance.

Is it time for a PPC audit?

Many B2B companies allocate as much as 25% of the total marketing budget to paid media. An audit can help with cost avoidance, performance improvement, and peace of mind.

www.eastcoastcatalyst.com/blog/is-it-t...

LinkedIn B2B Best Practices - A Primer Here are five LinkedIn B2B best practices to consider when developing your social media marketing and sales plans.

"For B2B companies looking to grow, getting active in a meaningful way on LinkedIn has become a non-optional cost-of-doing-business."

www.eastcoastcatalyst.com/blog/linkedi...

As Advertisers Rethink Spending, Meta and Google Look Better Positioned Advertisers are rethinkingtheir spending plans, a sign that economic uncertainty sparked by President Donald Trump’s tariff program is having an impact on business investment. But the impact won’t be ...

"Advertisers prefer to spend money on U.S. platforms (Meta, Google) because they’re most effective for driving sales...those rethinking spending plans because of economic uncertainty were less likely to cut for that reason."

#digitaladvertising

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Losing Control: How Zero-Click Search Affects B2B Marketers The rise of AI-generated summaries portends big changes in the way brands find buyers and position themselves online.

Early data shows zero click search trends starting to affect the B2B sector.

"Click through rates have fallen by about 30% on average in B2B software inquiries."

#b2badvertising

www.bain.com/insights/los...

The Average B2B Firm Invests 8% Of Revenue In Marketing — But That’s Not The Whole Story The average B2B firm invests 8% of its annual revenue in marketing. Our B2B marketing budget benchmarks reports shed light on what this means for your business.

Forrester reports the typical B2B company allocated 8% of annual revenue to marketing.

That sounds about right across the board, though it's usually much higher in software / tech.

#b2bmarketing

www.forrester.com/blogs/the-av...

Why ROI is undermining B2B marketing effectiveness | MarTech Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns.

"B2B marketers must make the intangible tangible. The real challenge is learning how to market to our CEOs and CFOs — most of whom have limited understanding of marketing fundamentals."

#b2b

martech.org/why-roi-is-u...

From Ad Waste to ROI: How B2B Marketers Can Do More With More

More than half of B2B marketers think advertising waste is a signifiant issue, affecting as much as 45% of budgets. (eMarketer)

#B2BAdvertising

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