Gen AI Trainer & Content Strategist | Travis Taborek

Doesn’t matter if the leads are lower quality. If the spreadsheets look good enough for investors, that’s what matters.

What’s the most out-of-touch AI take you’ve heard from a client? Drop it below. 👇

To founders & execs, writing isn’t a craft—it’s a product. If AI-generated content fills their pipeline faster & cheaper, they’ll use it.

But here’s the part that got to me—he had a point.

AI can’t replace skilled writers (yet), but if you don’t know writing? It can make “good enough” content.

Most people can’t tell the difference. And honestly? They don’t care.

Met a startup founder. Smart guy, cool product.

Then he hit me with:
🗣️ "Writing takes too much effort. Can we just AI?"
🗣️ "I don’t need AN content writer."

(Yes, AN. A startup founder who could barely spell 🤦‍♂️)

Met a startup founder. Smart guy, solid vision.

Then he hit me with:
🗣️ "Writing takes too much effort. Can we just AI?"
🗣️ "I don’t need AN content writer."

(Yes, AN. A startup founder who could barely spell 🤦‍♂️)

But here’s the part that really stuck with me—he had a point. 🧵👇

Best part? "I don’t need AN content writer."

Founder-led content is huge right now. He’ll figure that out… once the GPT writes him into a corner.

Met a startup founder at a tech conference. Cool guy. Had a solid app idea.

Then the convo took a turn:
🗣️ "Can’t we just AI writing?"
🗣️ "There are GPTs for SEO now."
🗣️ "You should start a startup, not a service."

Spoken like someone who’s never had to pay rent 🤦‍♂️

This stuff scares me too. But you can’t stop a tsunami. You can only learn to surf.

What keeps you up at night about AI? Are you preparing—or hoping it’ll pass you by? 👇

AI agents aren’t coming in years—they’re coming in months. @OpenAI's Operator is already available for Pro account users.

Soon, AI will:
🖱️ Click through apps
📩 Send emails
🌐 Browse the web
📝 Write & research

After that? AGI hits. AI with emotions, reasoning, and self-awareness.

But that’s exactly why we need people bridging the gap between AI and everyday users.

What do you think? Is AI’s cost keeping you from using it? 👇

AI is insanely resource-intensive. OpenAI alone burns as much energy as a small country.

That means barriers to entry. The best AI? Tech giants get first dibs.

I work with AI daily, and honestly? It scares the hell out of me. If I didn’t have to embrace it for work, I’d probably hate it too.

“Writing takes a lot of manual effort…we can just automate that with AI now.”

☝️A startup founder I talked to

The secret to AI-powered content? Use it for the time-sucking tasks that don’t move the needle.

I help teams identify bottlenecks & set up AI solutions so they can focus on content that actually matters.

Want in? DM me. 🛝➡️ 📩

"He’s not just a skilled writer—he’s also handy with GenAI tools… Travis proved there are best practices in this area."

A glowing testimonial from my friend and former colleague Keith Mackenzie at Workable.

SEO is dying as a distribution channel. There, I said it.

The money just isn’t there anymore. Not like it used to be.

The universe is telling me it’s time to pivot.

What tools are changing how you work? Drop your thoughts 👇

The phrase "I'll figure it out" has created more millionaires than any MBA program.

Smart people say: "I don't know how to do that yet. I need more training."

"Stupid" people say: "Never done it before, but I'll figure it out."

Guess who wins more often?

bit.ly/stupid-peopl...

Intelligence often comes with social awkwardness, niche interests, and overthinking.

Meanwhile, less intellectually-gifted folks build broad networks of weak ties - exactly what research shows leads to opportunities.

Notice how the smartest person at the party is usually alone in the corner while the least intellectual is collecting contacts and having a blast?
There's a brutal lesson here: Success requires networks, not just brains.

bit.ly/stupid-peopl...

Content marketing in 2024? People are tired of faceless brands & AI-generated fluff.

That’s why founder-led content is taking off.

As AI-generated content floods our feeds, authentic voices will stand out more than ever.

I’m doubling down on personality-driven content.

Client Intake Meeting - Travis Taborek Let's get on a brief chat to talk about your content strategy and business needs!

Writing isn’t dead. It’s just evolving. And I’m evolving with it.

Need a content strategist who gets AI? Let’s talk: buff.ly/42KKQWf

So I built a custom GPT to help me pitch:
✅ Thought leadership writing
✅ Technical & product-focused content
✅ Internal comms & grant proposals

The key? Deep expertise & human connection. AI can’t fake that.

AI search is taking over. SEO budgets are shrinking. And companies care more about fast, cheap, and “good enough.”

So where does that leave me?

I’m betting big on AI training & integration services for SaaS & small businesses. That’s the future.

But I need to pay the bills now.

My client pivoted from blogs to influencer & video marketing.

Why? Because people don’t read blogs anymore. They watch TikToks.

🎥 I lost my last anchor client. And I’ve made a decision.

I’m done with SEO. It’s not what it used to be, and it’s no longer a good distribution channel. Content still matters—but the game has changed. 🧵👇

So we built ChatGPT tutorials for HR. Now?
✅ 1,200+ organic views per post
✅ Top 3 ranking for “ChatGPT for recruitment”

Want me to do that for you? DM me. 🛝➡️✉️

I’m not just a content creator—I’m a content strategist too.

When I started working with Workable, I saw an opportunity:

“HR pros are going to Google ‘how to use ChatGPT for hiring.’ Workable needs to be the first thing they see.”

Why are so many successful people kinda... stupid?

Simple: They believe in themselves 100%.

No overthinking. No self-doubt Just pure, unearned confidence.

Meanwhile, smarter folks see all the ways they could fail and talk themselves out of trying.

bit.ly/stupid-peopl...

Anyway, what were you doing during COVID?

#RemoteWork #DigitalNomad #AintGoingBackToTheOffice

I'll follow anyone who reacts to this post. I'm new to Threads and I'd like to make some friends, so why not?

This seems to work for some people so screw it, let's give it a try.

Algorithm gods, please connect me with people interested in:

🤖 Generative AI and automation
✍️ Writing and content creation
🌎 Travel and digital nomading
💼 Entrepreneurship and online business