Ben Poulton

That is where your branded assets kick in.

They are still the things that will convert.

And without a ranking result like your website, you won't get cited in AI.

#seo #ai #geo #organicsearch

If I research a for a holiday, or a car, or a new skincare product, I am not stopping at an LLMs summary.

I want nitty gritty info before I purchase. That's where great content in the right format and medium is key.

With AI, organic search is moving into a knowledge economy.

Information is rapidly available to anyone via AI overviews and a ChatGPT subscription.

Humans always want more depth though.

The same could be done for any domain.

So when chasing/buying links, vet the domains. Look at:
> keyword ranking trend
> niche relevancy
> age of ranks

Those 3 metrics will give you a good indication of a domain's actual staying power.

#seo #seotips #linkbuilding

Below is a screenshot of one of my niche sites. I jumped 39 DR with a few simple dofollow links from DR90+ websites. Cost me nothing to do but time and a bit of content.

DA/DR is a dead metric and something that can be easily gamed.

If you're building links and focusing on DR alone as the value benchmark, there's a chance you're spending money on a ghostship or penalised domain.

Google Business Profile Live Video Call Verification Steps | Intellar In my most stupid test yet, I got my Google Business Profile suspended. I did this to test Google's

Fortunately, there is another verification option instead of the dreaded “Business video” submission. You can request a “Live video call”

See how to do that here:
intellar.agency/blog/google-...

#seotips #localseo

Particularly in 2024-2025 with Google Business Profile verifications, and many struggle with the video verification process.

- It can be hard to know exactly what to capture
- You can fail the video submission easily
- It’s likely you got to this point in the first place and don’t know why

In what might be my most stupid test yet, I got my Google Business Profile suspended.

I did this to test Google's "Live video call" verification option.

Over the years, I’ve helped optimise 100s of GBPs, and in this time I’ve seen Google become notably strict.

SEO Content Writing Tips for 2025 - Write to Rank | Intellar Copywriting for SEO has changed in the age of AI. SERPs are different, algorithms are frantic. So what's working with content? Write to rank with these 10 tips.

Since late 2024 Google has been actively indexing LESS. Largely in part due to the wave of rubbish content from AI.

The flow on effect of this is Google cutting the crap, and prioritising value. So when it comes to writing copy, you should too.

#seo #seotips

intellar.agency/blog/seo-con...

More thoughts on this…

LLMSEO and all the other new acronyms for AI search is still just plain old SEO.

As a local business you don’t need to optimise for AI search, you just need better citation data.

If anything, data like the below makes me want to go hard on Bing Places.

#localseo

A Guide to Google Business Profile Justifications (2025) | Intellar Improve the CTR on your local listing with Google Business Profile justifications. See what they are and how they work here.

For any business that operates with a local listing, whether you're a plumber or an enterprise chain, you can improve the CTR on your local listing with Google Business Profile justifications.

See what they are and how they work here:
intellar.agency/blog/guide-t...

#localseo #seotips

Sure Binance has an inherent domain and topical authority on BTC, but outside the brand, the landing page elements alone warrant a top rank.

#seotips #content

As an example, the top ranking page for "BTC price prediction 2025" is from Binance. 409 words, tables, interactive elements for users - brilliant landing page in all honesty.

Your competitive benchmarks are not just words, they are all elements.

You can get away with 500 or so words for something like this. If you run this topic through briefing tools, it'll return word count averages in the thousands.

Remember these tools scrape everything on the page, so they are often wrong.

4. A bit on what will influence prices - new information that relates to the above points.

5. Your summary of the predictions

6. Think about any other charts or interactive elements for users that would improve the page experience.

2. Summary table - formatting for SERP inclusion, showcase each expert opinion quickly - Google loves data in tables. Do this and your SERP feature inclusion chance increases.

3. More detail about the the opinions and forecasts after 2025 - After answering 2025, add more information on what's next.

Let's say your writing a piece on BTC price predictions. Here's how I would structure it:

1. Address the question up front - i.e "consensus among leading financial institutions/traders is that BTC will hit $x in 2025" - that's it.

Here's what I see working well with website content into 2025 so far.

> Each section should be something new, while also supporting the previous.
> Avoid repeating information that is already stated or that is a given.
> Ignore word count benchmarks.
> Benchmark content on format and medium too.

It also reinforces how NAP consistency is a factor. If business information is being taken from sources outside of Google, like in this case, you want to make sure it's correct.

We know AI overviews and other AI search tools are just an aggregation of data points, many outside of Google (moreso in the likes of ChatGPT).

In the case of local SEO, a result like the below means a listing on that platform is required for the sake of:
- AI overview coverage
- Brand real estate

Citations in AI overviews! @whitespark.ca

This is the first time I've seen a local citation (localsearch.com.au) appear in an AI overview of Australian SERPs.

There's a lot of talk around GEO/LLMSEO/AISEO etc.... at the moment, but really it just boils down to pulling the right SEO levers.

If you want to rank in results within GPT search, there's a high chance that active and complete citations, with Google being King still, is a requirement.

#localseo #seotips #seo

SEOs and business owners can capitlise on this by taking the time to fully flesh out their local profiles. Often this work needs to be done together.

With GPT search, it does not just use training data, it also uses details from Google Maps and Google reviews to create its answers​.

This is important as services are often auto-added to profiles and can be completely wrong.

There is also space to add service details.

Here's an interesting correlation I noticed recently.

If you ask ChatGPT o1 pro to review a website, it will pull much of the information about a business from all the services listed in a Google Business Profile (if one exists). No other AI model I've tested does this.

> Load experience is also another factor impacting a users on your site.

> Branded SERP real estate can be competitive in organic. It's not always yours by default. Aggregators, news and niche sites can chip into your coverage here. You want to own your branded search.

#seo #seotips

A few reasons why SEO is always important to brands:

> A website is your home base. Whether people see your brand on TV, TikTok or a Google ad.

> SEO helps guide content experience. This can be site navigation, the type of landing pages you make, and the format and medium that content is in.

> Hard for competitors to replicate
> High traffic website = higher likelihood of link being clicked (these are the best kind of backlinks)
> Brand name anchor + owner name + co-occurrent keywords around the anchor = entity building
> Niche relevant, shared on socials

#seo

Link building can be a true differential in SEO.

Just landed a local small business client a link on a DA91 website.

Outside of the authority, here's the value in a link like that: