Son Do @ MercTrans

Hi again Felipe, I sent you an email yesterday about publishing rights in Vietnam, hope you can reply!

Maybe "Boomer-shooter"? Back in the 90s they are just FPS, but suddenly fast paced FPS with sci-fi/fantasy theme are grouped as "boomer-shooter" now.

I'd argue that those "BS" have little common to the FPS back then, but that is a story for another day.

Hi Felipe, I sent an email to ask for your permission regarding Vietnamese translation to the book! Promise 100% human translation, and will adapt the non-profit model as well.

For the lulz, a custom query on some intriguing games.

Vietnam's PC/console market remains largely unexplored by most publishers. However, with a young population, a stable region, and a growing GDP, the current Steam ban is merely a small bump on the path toward long-term growth and development.

It's surprising to see classic hits like Age of Empire 2 and Commandos 1-2-3 on this list (shout out to the GOAT) with impressive users and playtime, even surpassing Stardew Valley. I suspect S.V. players already own the game on other consoles and only buy it during Steam sales.

...from public data of 5,000 Vietnamese users for a small db and queried the top 100 games:
- Multiplayer dominates: CS2, Dota 2, PUBG, GTA V.
- Strategy games: Company of Heroes 2, Total War—playtime likely uneven.
- Narrative hits: The Witcher 3, Cyberpunk 2077, Life is Strange.

Since April 2024 (before the ban), Steam users in Vietnam increased 0.01% to 0.14%. While it seems small, this likely means around 2,000 new users. I suspect the “Wukong effect,” as it aligns with the game’s release, is driving this surprising growth. For the fun of it, I crawled some more data...

Welcome to Steam The Steam Autumn Sale is on now — find great deals on thousands of games! Plus nominate games for the 2024 Steam Awards.

Some insights regarding the Vietnamese market from the Steam Survey of Oct.24 (also, hi BlueSky)

Steam has been banned since May "for refusal to cooperate with authorities". The ban affects access to store page, but other services are still usable (payment, game downloading, cloud save, etc.)