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Steven Wilson-Beales

@stevewb.bsky.social

Head of SEO at Global (LBC, Radio X, Heart, Capital, Smooth, Gold, Classic and The News Agents). | Chair of AOP UK Journalism Advisory Board. News SEO, Journalism & the occasional synth.

2,985 Followers  |  898 Following  |  327 Posts  |  Joined: 02.10.2023  |  1.8389

Latest posts by stevewb.bsky.social on Bluesky

Step inside The Economist
YouTube video by The Economist Step inside The Economist

This is a great idea, a great sell, and a great video!

www.youtube.com/watch?v=tTRH...

#publishing #subscriptions #digitalmarketing

08.10.2025 15:36 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Inside The Economist’s plan to grow revenues in a post-search, AI-driven future The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.

β€œ...I think all of us, are going to become a little bit lazier and just a bit more comfortable getting an answer from an AI platform which is β€˜good enough,’ and so you really have to work quite hard to sustain those direct relationships [with readers]"

digiday.com/media/inside...

08.10.2025 15:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Instagram wants me to make content β€” I just want to post a photo Plain old pictures are out; content is in.

I really do think The Verge is actually my spirit animal.

www.theverge.com/tech/791595/...

08.10.2025 15:29 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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A federal judge on Sunday blocked the Trump administration from deploying hundreds of National Guard troops to Portland, Oregon, even as President Trump turned to the Texas guard in a widening hunt for military forces to send to Democratic cities. Follow live: nyti.ms/3KCr5t4

06.10.2025 12:26 β€” πŸ‘ 183    πŸ” 57    πŸ’¬ 25    πŸ“Œ 5
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The journalist cracking the TikTok code Mia Sato was tired of watching news influencers steal her work.

I love this interview with Mia Sato. A perfect example of great vertical video journalism.

embedded.substack.com/p/mia-sato-t...

06.10.2025 12:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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β€œThese journalists and commentators saying Starmer has blood on his hands? I think it’s outrageous.”

Keir Starmer - whose wife and children are Jewish - is being accused of anti-Semitism and blamed in the wake of the synagogue terror attack.

@jonsopel1.bsky.social | @lewisgoodall.com

03.10.2025 15:05 β€” πŸ‘ 166    πŸ” 27    πŸ’¬ 18    πŸ“Œ 3
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"I have never known a time when the Tory Party felt so irrelevant."

A Reform implosion? A Labour catastrophe? What would it take to pull Kemi Badenoch’s party back from the brink of seeming oblivion...

06.10.2025 09:29 β€” πŸ‘ 100    πŸ” 12    πŸ’¬ 21    πŸ“Œ 1
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How dupes turned online shopping upside down ο»ΏGetting copied is devastating β€” but not necessarily illegal. Who owns what in an era of unprecedented mass consumption?

New from me: The internet is built on sameness. People hawk the same stuff, use the same music, write the same SEO articles. Now the aesthetics and modes of the web have escape into the real world.

If you thought your feeds were derivative, wait until you see dupes:
www.theverge.com/cs/features/...

22.07.2025 13:34 β€” πŸ‘ 166    πŸ” 36    πŸ’¬ 5    πŸ“Œ 2
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Things that I think about. Should there be an inclusion of an β€˜a’ before β€˜normal’?

01.10.2025 06:21 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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After 12 exciting years at Global it's time to call it a wrap. I've worked with some fantastic people and have some very happy memories. I will be returning to the world of consultancy focusing on editorial leadership, content strategy, SEO and AI search visibility. Onwards!

30.09.2025 09:52 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Oh yes.

23.09.2025 13:30 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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β€˜The conference was disastrous for Reform. It's easily their biggest misstep’ | The News Agents Reform UK’s 2025 conference was a horror show of misinformation, with a celebration of admitted racist Lucy Connolly and lies about vaccines spread by a conspiracy theorist – both greeted with rounds…

"Reform is more popular now than Labour or The Tories, but when you dig into their policies the public will be absolutely horrified by what comes out of their mouths."

Why platforming anti-vaxxers and Lucy Connolly was a 'disaster' for Farage and co

www.thenewsagents.co.uk/article/the-...

09.09.2025 06:30 β€” πŸ‘ 166    πŸ” 48    πŸ’¬ 26    πŸ“Œ 4
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"Appointing Shabana Mahmood as Home Sec is a π˜₯𝘦𝘦𝘱𝘭𝘺 political move at a moment of maximum vulnerability."

Starmer aims to blunt Farage’s threat with a Home Sec who will β€˜go where others won’t.’

09.09.2025 08:00 β€” πŸ‘ 41    πŸ” 8    πŸ’¬ 6    πŸ“Œ 1
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Why Labour’s deputy leader contest is a β€˜complete nightmare’ for No. 10 | The News Agents Labour's deputy leadership race threatens to become a damaging public autopsy of the government's struggles, with candidates forced to battle it out over what's gone wrong since it came to power.

β€œLabour faces existential questions, with the rise of Reform, about what has gone wrong so far.

This contest licenses those conversations to be made public.”

Will the deputy leadership race become a public autopsy?

@maitlis.bsky.social @lewisgoodall.com

www.thenewsagents.co.uk/article/why-...

09.09.2025 13:15 β€” πŸ‘ 17    πŸ” 3    πŸ’¬ 4    πŸ“Œ 1

Join us (virtually) for two jam-packed days on Tuesday 21st & Wednesday 22nd October as we celebrate the summit’s 5th year with 19+ top speakers from across the industry

09.09.2025 13:33 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
NESS 2025 – News & Editorial SEO Summit

🎟️ Use my code steve2025 to get 20% off tickets!

πŸ‘‰Grab your tickets here: newsseo.io#price

πŸ“… See the full schedule & speaker lineup: newsseo.io/schedule/

09.09.2025 13:33 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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I’m thrilled to announce that I’ll be speaking at #NESS25, the News & Editorial SEO Summit dedicated to news publishers!

I’ll be sharing insights on Optimising for YouTube - a platform that has seen massive growth over the last 16 months.

09.09.2025 13:33 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Just some recent snaps I took

13.08.2025 12:30 β€” πŸ‘ 5    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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What's killing Las Vegas? | The News Agents Tourist numbers in Las Vegas are on the decline, with America’s party playground struggling with economic and political changes in the US. Can the city survive?

"If you tell the world they're not welcome in the United States, they'll go somewhere else."

Las Vegas is facing a crisis. Will the lights stay on the strip, or is it too late?

12.08.2025 14:20 β€” πŸ‘ 139    πŸ” 31    πŸ’¬ 29    πŸ“Œ 5
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β€œSimply holding up a poster?"
β€œIsn’t that an overreach?"

Nick Ferrari reacts to the 522 arrests made at the protest in support of Palestine Action.

11.08.2025 07:52 β€” πŸ‘ 29    πŸ” 9    πŸ’¬ 20    πŸ“Œ 1

always love a good Orwell quote...

07.08.2025 05:18 β€” πŸ‘ 3    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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β€˜Benjamin Netanyahu has blackened Israel’s name’ | The News Agents Despite international pressure for Benjamin Netanyahu’s government to ease suffering in Gaza, he instead intends to increase military action. Is this still about eradicating Hamas as he claims?

"The State of Israel had been a symbol of hope and democratic liberal tolerance. What Netanyahu has done is to blacken its name."

What does the future hold for the people of Gaza and Israel, as Benjamin Netanyahu plans to take total control of the region

www.thenewsagents.co.uk/article/benj...

05.08.2025 14:46 β€” πŸ‘ 40    πŸ” 12    πŸ’¬ 8    πŸ“Œ 2
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Going to delete this but was thinking what to draw and well…

06.08.2025 07:15 β€” πŸ‘ 50    πŸ” 4    πŸ’¬ 2    πŸ“Œ 0
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'For fact sake: Why is Trump so bad with numbers?' – by Emily Maitlis | The News Agents Emily Maitlis explores the sacking of Erika McEntarfer, the former head of the US Bureau of Labour Statistics, and what this tells us about Donald Trump, his hate of unflattering statistics and where ...

"A sacking of this kind is unprecedented, and screams deep personal insecurity," writes Emily Maitlis.

Donald Trump sacked the US Bureau of Labour Statistics because he didn't like the numbers. Can any data his administration shares ever be trusted?

05.08.2025 14:42 β€” πŸ‘ 61    πŸ” 16    πŸ’¬ 7    πŸ“Œ 0
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It's Q&A time...⏰

What’s on your mind this week?

Jon and Lewis will be answering your questions on Friday's episode!

You can...
⬇️ Comment below!
πŸ“§ email us at: newsagents@global.com
πŸ“² DM us
πŸ“£ Voice notes encouraged!

05.08.2025 15:13 β€” πŸ‘ 14    πŸ” 2    πŸ’¬ 8    πŸ“Œ 1

"Parker Molloy, who writes the incisive newsletter The Present Age, has written smartly on headlines for years. She makes the point that headlines really matter because so many readers don’t get any farther than those initial words."

margaretsullivan.substack.com/p/i-fixed-th...

06.08.2025 08:07 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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We've been busy... πŸ‘€

Introducing the new π˜›π˜©π˜¦ π˜•π˜¦π˜Έπ˜΄ 𝘈𝘨𝘦𝘯𝘡𝘴 website!

Everything we do, all in one place:
πŸŽ™οΈ Every podcast episode
πŸ“– In-depth political analysis
πŸŽ₯ Exclusive video content

Visit: www.thenewsagents.co.uk

@maitlis.bsky.social
@jonsopel1.bsky.social
@lewisgoodall.com

04.08.2025 14:15 β€” πŸ‘ 107    πŸ” 23    πŸ’¬ 6    πŸ“Œ 1
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"There's an unprecedented moral panic, it's spiralling out of control."

The News Agents on how the Tories' "gallop" toward Reform's anti-migrant rhetoric pushes the far-right to even more extreme ground.

04.08.2025 15:39 β€” πŸ‘ 106    πŸ” 21    πŸ’¬ 14    πŸ“Œ 1
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'If Tories want less police paperwork they need to stop sharing misinformation on X' - by Emily Maitlis | The News Agents Emily Maitlis reacts to elected officials sharing misinformation on social media relating to migrant hotels and asks the question – what are our politicians really for?

'What is a politician for? Leading, or misleading?'

Protesters gathered outside migrant hotels on the weekend, fuelled by misinformation – some spread by senior Tories.

Emily Maitlis asks what leadership means if it's MPs now sharing conspiracy theories...

www.thenewsagents.co.uk/article/if-t...

04.08.2025 16:58 β€” πŸ‘ 104    πŸ” 34    πŸ’¬ 10    πŸ“Œ 3

I just misspelt Nigel Farage as Nigel Garage and thought that was quite funny.

04.08.2025 12:27 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

@stevewb is following 17 prominent accounts