Analytics Unpacked

Extra edition: The populist assault on the BBC Johnson, Gibb and the Telegraph are trying to turn the BBC into GB News.

This is spot-on about what's being done to the BBC. The staggering hypocrisy of the people leading the attack is, well, staggering.

iandunt.substack.com/p/extra-edit...

"Why do they hate the BBC? It’s not for the reason they give... They do not hate its bias. They want it to adopt their bias."

20 ways to use Google Analytics: 1. Work out your busiest month. Avoid scheduling routine maintenance then, in case it causes downtime.

They're 'personally reaching out' 😂

I like the idea of Active Users in Google Analytics. However, it gets messy when you start combining it with data from elsewhere.

#GoogleAds Enhanced Conversions server-side endpoint had minor issues with requests timing out yesterday. Seems to have stopped after 8 PM CET, but better check your monitoring...

Striking photo of the whole park and blokes around it from directly above

Still one of the most amazing photos I've ever seen - aerial view of Central Park in Manhattan, #NewYorkCity.

Remember, the data we have is often the result of multiple overlapping stories.

If you have questions about GDPR and Google Analytics, then this series of posts will help you: www.analyticsunpacked.com/search/label...

"tell someone else, then ask them to handle communications with the rest of the organisation" www.analyticsunpacked.com/2025/10/quic...

An emergency guide if you ever find your website goes viral: www.analyticsunpacked.com/2025/10/quic...
Have I missed anything?

New post: 9 things to do when your website goes viral www.analyticsunpacked.com/2025/10/quic...

In case you missed it earlier ⬇️

New post: 9 things to do when your website goes viral www.analyticsunpacked.com/2025/10/quic...

A website I monitor is going viral right now. I'm getting spammed by Google Analytics, because I can't remember how to disable the notifications. 😂

I still miss annotations in Google Analytics 4. They were sooooo useful in Universal Analytics.

Header rows in CSV file from Google Analytics

Hey Google Analytics, can you not insert these lines when I export data? I delete them every. single. time.

I want to read up on the carbon emissions associated with different forms of AI. Seen anything about this?

The most popular post on my blog in Q3 this year:
Can Google Analytics help us measure user satisfaction?

I wonder why Google Analytics went with the orange colour scheme.

This still happens. Is it my biggest GA bugbear? I don't know.
It's certainly the one I think about most.

Is Organic Social traffic healthy? Insight and grumbles about Google Analytics

From yesterday - what goes 'organic social' mean in Google Analytics?

From earlier today ⬇️

New blog: In Google Analytics, is Organic Social traffic healthy?
www.analyticsunpacked.com/2025/09/is-o...

Can we talk about how paracetamol has a different name in the USA? I did not know.

I’m doing my best to reduce the carbon emissions from my website. Meanwhile, Microsoft are making every new tab in Edge load the MSN Homepage. Darn.

Did you know there’s a setting in Google Analytics that lets you change the definition of an ‘Active User’?
It's in the Data Stream settings, in Configure tag settings -> Adjust session timeout
But, I wouldn’t mess with this value. Active Users is complex enough already.

In these grim political times in the UK, I'm grateful for the work of charities like Hope Not Hate.

Tip: in Google Analytics you can see visitors who came via search engines, but you can’t see the terms they used. Head to Google Search Console to fill that gap.

For a while I thought these tick-boxes in Google Analytics didn’t work. Then I noticed the ‘Plot rows’ button 🤦.

Me to a friend at the weekend: Dunkirk was the last decent film Christopher Nolan made.