Dave Baker 🛡️

Peanut butter + Oreos

Wowzas, that’s a good combo.

Excerpt from a NYT article on the Texas Floods: Governor Abbott, when asked similar questions on Tuesday about investigating what went wrong, referred to such inquiries as the “words of losers”

NO, SIR. You dig into what went wrong to understand it and (most important) to prevent it from happening again in the future. What about that do you not understand?

#TexasFlood

a man sitting in a chair with his eyes closed and a smile on his face .. ALT: a man sitting in a chair with his eyes closed and a smile on his face ..

Everyone, apparently: “The em dash is a dead ringer for AI-generated text.”

Me—longtime fan of the em dash:

Was watching a movie from around 2005 or so, and I heard an expression you just don’t hear anymore: “Call me on my cell.”

#thingsyouneverhearanymore

When Peter reaches out, Sydney is stoked. He insists they need a Bromantic Reawakening Weekend—a road trip adventure to recapture their youth and shake Peter out of his midlife slump. ... So that’s the setup. What do you think? 8/8

But that’s just one of Sydney’s many hustles. He also runs a kombucha surf retreat in Baja, claims to be an ordained “dudeist priest,” and has a part-time gig selling vintage (read: sketchy) NFTs of bass guitar solos. 7/8

Like his current passion project: “Slappin’ Da Bass,” a podcast about music, vibes, and the philosophy of chill. 6/8

Enter Sydney Fife. Good ol’ Sydney is still the same free spirit, but with a few more gray hairs peeking through his sun-bleached mane. He’s spent the past two decades bouncing between ventures, all with varying degrees of success and absurdity. 5/8

Sensing his restlessness, Zooey gives him a nudge: Why don’t you go see Sydney? 4/8

While Zooey throws herself into a new passion—training for a marathon—Peter is feeling … off. He’s spent years being the responsible guy, the devoted husband, the doting dad. But now? He doesn’t even know what he enjoys anymore. His life is spreadsheets, open houses, and corporate schmoozing. 3/8

It’s been 20 years since Peter Klaven (Paul Rudd) found his best friend in Sydney Fife (Jason Segel). Now, Peter is a real estate mogul in Los Angeles, specializing in high-end luxury homes. He and Zooey (Rashida Jones) have just become empty nesters after dropping their daughter off at college. 2/8

I dream of a sequel to one of my favorite comedies, 2009’s “I Love You, Man.” Here is my pitch for “I STILL Love You, Man.” 🧵 #thread 1/8

On this day in 1781, #Uranus was discovered … and people have been staring at Uranus ever since.

The Future of Copy Editing: Trends for Businesses in 2025 The future of copy editing is here, and it’s changing fast. Here’s how it’s evolving with AI, remote teams, and a focus on conversational, relatable content.

The demand for high-quality content isn’t going anywhere. But the way we edit is changing. Here’s a peek into the future of copy editing.

Think your readers won’t notice a typo? They will. And they’ll screenshot it.

#proofread

Found three spaces after a period, and I’m taking this personally.

As a proofreader, I see these mistakes daily. Wrong names. Recycled slides. Copy-paste errors. They kill trust & deals. Don’t let your next pitch become a cautionary tale. Follow for more! 🧵 (10/10)

The result: UA doubled to $28B. Curry’s shoe line became second only to Jordan’s. His total impact? $14B. All because someone couldn’t be bothered to create a fresh PowerPoint. Details matter, folks. (9/10)

The final sign? Curry’s 1-year-old daughter, Riley, picked the UA shoe over Nike at home. Game over. Nike could’ve matched but passed. They were looking for “studs with tight haircuts and muscles.” 🤦‍♂️ (8/10)

UA’s offer: $4M/year (2x Nike’s) + something bigger: being THE face of their basketball division. Not just another athlete. The Face. 👑 (7/10)

UA flooded Bazemore with gear. Mountains of it. Curry noticed. “He’s like the biggest spokesperson for the brand,” Steph said. “Always wearing new stuff.” Clever marketing at its finest. (6/10)

Enter Under Armour. While Nike offered $2.5M/year and recycled presentations, UA was playing 4D chess. Their first move? They’d already infiltrated the Warriors’ locker room through Curry’s teammate, Kent Bazemore. 🧠 (5/10)

The PowerPoint starts. First slide pops up, and there it is: KEVIN DURANT’s name. They didn’t even bother making a fresh slide for Curry. Just recycled another player’s pitch. Dell Curry: “I stopped paying attention after that.” (4/10)

First red flag: They called him “STEPH-ON.” His dad shifted uncomfortably. Nobody corrected it. But worse was coming ... 👀 (3/10)

Oakland Marriott, 2013. Stephen Curry sits across from Nike execs. Should’ve been easy—he’s their guy since college, just set NBA 3-point records, his godfather works there. A slam dunk, right? Wrong. (2/10)

Steph Curry was Nike’s biggest slam dunk. Until they lost him because of a ridiculous error in a PowerPoint deck. This is a thread on how Nike lost out on $14 BILLION ... (1/10)

“Hey, I sent you the wrong file. Can you start over?”

Fun fact: The Boston Tea Party was a protest against #tariffs.

Just spent 4 minutes debating whether this comma is decorative or load-bearing.

#proofreading

Celebrating #LunarNewYear by attempting to be as graceful as a snake but mostly just looking like a noodle with ambition.