Cheryl Wischhover's Avatar

Cheryl Wischhover

@cherylanneny.bsky.social

Beauty/retail reporter (Vox, BoF, NYT, Inc, Allure, FT, BW). Gen X newsletter. Former nurse practitioner. Earnest birder. **Why yes I DO have a Substack: https://heywhatevernevermind.substack.com/

154 Followers  |  170 Following  |  60 Posts  |  Joined: 05.05.2023  |  2.161

Latest posts by cherylanneny.bsky.social on Bluesky

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Social Media’s Midlife Makeup Guru

My first piece for the NYT, on Erica Taylor! www.nytimes.com/2025/09/27/s...

30.09.2025 15:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The Beauty Industry Is Suddenly All-In On Gen X After ignoring us for years

The beauty industry suddenly wants in on the over-40 consumer. I wrote about it:

open.substack.com/pub/heywhate...

29.06.2025 14:15 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

OK, hear me out.

Pedro Pascal.

Viola Davis.

Much Ado About Nothing.

Broadway.

License to print money.

23.05.2025 15:23 β€” πŸ‘ 1535    πŸ” 97    πŸ’¬ 68    πŸ“Œ 16
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Blue-winged Warbler in the Hudson Valley, NY (a bit blurry- practicing my digiscoping skills!)πŸͺΆ

03.05.2025 12:23 β€” πŸ‘ 9    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Tree Swallows, the second best bird to have nesting in my bluebird box πŸͺΆ

27.04.2025 11:29 β€” πŸ‘ 42    πŸ” 0    πŸ’¬ 2    πŸ“Œ 0
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Kinda terrible phone pic, but here is the Central Park leucistic White-throated Sparrow πŸͺΆ

08.03.2025 20:56 β€” πŸ‘ 20    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Selling Our Childhoods + An β€˜80s Power Suit Resurgence From lunchboxes to Star Wars + what is 'boom boom' fashion?

Perhaps you had a metal lunchbox? A Wonder Woman doll? Garbage Pail Kids? Right this way for how our nostalgia is being sold and the lingering viral Grimace effects:

open.substack.com/pub/heywhate...

08.03.2025 20:48 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Don’t Buy What the Hollywood Menoposse Is Selling + Gen X Commercials Using beauty industry tricks to sell menopause products + Super Bowl ads

I find it pretty dystopian how celebs are selling grifty menopause products. So I wrote about how they are using the beauty industry playbook to do it
open.substack.com/pub/heywhate...

14.02.2025 13:08 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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The waterfall recently seen in β€œSeverance,” as snapped by me a few winters ago. It’s in Minnewaska, my favorite NY state park

13.02.2025 03:16 β€” πŸ‘ 18    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Hello from Panama, where I am having a prettyyyyy good time πŸͺΆ

03.02.2025 23:05 β€” πŸ‘ 26    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Clubbing for Old/Tired People + Lisa Lisa Gets a Biopic A new nightlife phenomenon for middle age + freestyle fans, rejoice

β€œFinding joy among the shit” is pretty much what I need right now. Our latest: clubbing for old people open.substack.com/pub/heywhate...

23.01.2025 23:23 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Same but when I open the news app I’d like to be greeted with chickpea recipes and then ease into everything else

21.01.2025 17:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

So, how do I set the cooking section to be the home page of my NYT app?? I really can’t click into that headline mess everyday

21.01.2025 13:14 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Therapeutic wren butt

21.01.2025 12:41 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

My woo woo belief is that I think those toe separator things can fix a lot of problems

27.12.2024 03:17 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Love this so much. My parents lived near there and we visit it every year

26.12.2024 05:11 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Best of 2024:
A pair of mulga parrots, male on the left, from one of my trips to Gluepot Reserve this year.
These small parrots are insanely colourful. I always joke that they look like they got stuck in a paint factory πŸ˜„
πŸͺΆ #birds

22.12.2024 07:41 β€” πŸ‘ 637    πŸ” 87    πŸ’¬ 17    πŸ“Œ 2

Dreamy

20.12.2024 22:10 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Holiday Movies and Music Recommendations + '90s Hair is Back From Nicole Kidman in 'Babygirl' to Gen X celebrity memoirs to winter skincare.

Are you even a Substacker if you don’t make recommendations? Behold, our first recs newsletter, including skin care thoughts from moi (it is NOT a gift guideπŸ€ͺ) open.substack.com/pub/heywhate...

19.12.2024 20:33 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The pigeons of Australia?

18.12.2024 13:05 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Oh my god!!

17.12.2024 19:03 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

One of my fave weird ducks

14.12.2024 18:12 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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β€˜OMG, Why Is Pedro Pascal on Teen Beat?!’ An exhaustive investigation into how Pedro Pascal's career, his online fans' horniness, and the dying magazine industry collided

So @fawnianewyork.bsky.social and I turned an unhinged text exchange into a dual byline, fully reported story about Pedro Pascal and bookazines. I’ve never had so much fun open.substack.com/pub/heywhate...

12.12.2024 19:06 β€” πŸ‘ 1    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

β€˜70s Kenny Loggins: surprisingly hot! (Loved the yacht rock doc)

09.12.2024 00:02 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Watching years-old videos to explain to me how to decide if someone is β€œbabygirl.” Maybe it’s time I left the internet for good

07.12.2024 01:00 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

A life affirming documentary to watch, with tons of β€˜80s nostalgia as a bonus

05.12.2024 21:39 β€” πŸ‘ 4    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Need fun and campy? Recommend

04.12.2024 23:42 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I’m annoyed I didn’t watch Somebody Somewhere sooner. What a kind, beautiful show

03.12.2024 03:56 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Oh

30.11.2024 21:24 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Ripping Off the (40th Anniversary of) Band Aid + Idris Elba x 'Masters of the Universe' Confronting the problematic fave holiday song + Idris hangs with He-Man

And an early, supersized news edition of Whatever Nevermind, feat. my ode to Idris Elba, a very Gen X-y ep of Las Culturistas + a take from @cherylanneny.bsky.social et moi on a childhood holiday song that didn't age well (and wasn't great back then either): open.substack.com/pub/heywhate...

27.11.2024 21:46 β€” πŸ‘ 1    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

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