A purple background with snow flakes falling. An illustration of a young girl holding a pile of presents. A quote reads, "Sometimes we don't have much at home until mum gets paid. I don't like asking. It's easier to just wait until lunchtime." from a Secondary aged pupil in Greater London. The Magic Breakfast and Big Give logos sit in the bottom left corner with the tagline: Double your donation today!

Today, 4.5 million children are living in poverty in the UK. 72% of them live in a working family. To put it simply, money isn’t stretching far enough.

Make double the difference today! https://donate.biggive.org/campaign/a05WS000005xvaTYAQ

@biggive.bsky.social #ChristmasChallenge

But too many children and young people still miss out.

We’re urging the Govt to continue the rollout – and include secondary pupils with SEND in special schools.

Every child deserves to start their day ready to learn #BreakfastPowersOpportunity

@bphillipsonmp.bsky.social

A celebratory graphic with the heading, "Big win for breakfast! Government announces increased funding and more...". A child holding a banana and a juice carton is smiling, with doodled graphics to make it look like they are wearing a hard hat and a hi-vis jacket. Doodles of stars, breakfast foods, and a £1 coin scatter the page. The Magic Breakfast: Breakfast Powers Opportunity logo is in the bottom right corner.

We’re delighted to see @departmentforedu.bsky.social strengthen their breakfast club policy.🎉

⬆️ Funding rising from 60p to £1 per pupil + extra staffing support
🧡 Priority for schools in most disadvantaged areas
➡️ 500,000 more children will start the day with a nutritious breakfast

The image is split down the centre. On the left is a drawing of a child, holding a knife and fork, looking at an empty plate. Below him, text says, "Young Scots were promised universal school breakfasts". On the right is a drawing of the same child but this time holding a spoon and looking at a bowl full of cereal. Below him, text says "Now let's deliver". The Magic Breakfast: Breakfast Can't Wait campaign logo is at the bottom of the page.

Every child deserves a nourishing start to the school day. Yet thousands across Scotland still start their day, too hungry to learn. 🍽️

With the 2026 Holyrood election coming up, now is the time to push. ✍️ Write to your MSP today: https://utm.guru/ujiKL

#SchoolBreakfasts #Scotland

We continue to support our partner schools who aren’t part of this trial, including secondary and schools in Scotland. And given the rollout to all primary school aged children isn't due until 2028, there are still many primary schools requiring our help.

This offer is open to all 750 schools, with no eligibility restrictions as we have for our partner schools who are funded through our charitable funds. The difference is that EAS schools will be spending government funding within our newly-built portal which makes it easy for them to self-manage.

That’s right – we’re not making a profit on the EAS partnership. We have secured discounts with our trusted food partners enabling us to offer a wide range of healthy and nutritious food, all of which meet School Food Standards, meaning that school budgets can stretch that little bit further.

A doodle graphic of a smiling teacher surrounded by four smiling school children is in the centre of the page. Text reads; "Magic Breakfast provide breakfast to 300,000 children and young people every school day in England and Scotland."

Thanks to the support of all our fantastic food brand partners, schools that work with us will get high quality products at a highly competitive prices that won’t bust budgets.

For schools taking part in the free breakfast club programme, discover more about how we can support you: utm.guru/ujhvk

A promotional graphic that highlights the benefits for schools in choosing Magic Breakfast. A bullet point list details: effortless ordering; consistent supply; healthy, approved options; reliable delivery; competitive prices; help on hand.

With the help of our frontline experience, expertise, research and feedback, we have something unique to offer schools in this programme so that every breakfast they supply meets school food standards and nourishes all pupils so they can thrive at school and beyond.

Smiling child in school uniform sitting at a table with a bagel, with text announcing Magic Breakfast's partnership with the Government's free breakfast program.

We are delighted to announce that we are now partners of the
@departmentforedu.bsky.social
free breakfast club programme!

#EAS #BreakfastClubs #NoChildTooHungryToLearn

We use conference season as an opportunity to engage with key policy makers and ensure that breakfast is always part of the conversation. This year was no different. 💪

Read our conference season reflections in our recent N&V post: https://utm.guru/ujhro

#LPC2025 #SNP2025 #CPC2025

We welcome the @departmentforedu.bsky.social announcement! 📢 500,000 children in areas of the highest disadvantage are set to join breakfast club programme next year.

But to deliver the Opportunity Mission, the Gov must include the Early Adopter Scheme learnings in guidance for a national rollout.

Last night we were honoured to win Charity of the Year (over £10m income) at the #CharityTimesAwards! 🏆

This award recognises the power of collaboration, evidence, and passion in breaking down barriers to opportunity.

Read more: https://utm.guru/ujb3M

#CharityOfTheYear

10 years of partnership, 25 million breakfasts donated, and now award winners too! 🏆🎉

Read more: https://utm.guru/ui9c6

#ThirdSectorAwards #ResponsibleBusiness #CharityPartner

Great to see this report from @sustainweb.org and @impurbanhealth.bsky.social showing the huge potential of school food to improve health and contribute to the economy! School breakfasts also have the potential to enable these local food opportunities.

Important report from @impetus.org.uk on school attendance crisis shows young people need social connection, enrichment, and trust in the adults around them. 👀👇
The national roll-out of breakfast clubs can offer just that and it's great to see the voices of children at the heart of this work 💪

Welcome back to Holyrood!

As MSPs return to Parliament and pupils return to classrooms, both are laying the groundwork for Scotland’s future. Our latest blog post explores why universal breakfast provision must be part of that vision.
🔗 https://utm.guru/ui6ii

#NoChildTooHungryToLearn #BrightStartBreakfasts #ScottishBudget

📣 What do we want? Breakfast!

Specifically, we're asking for a government breakfast provision that includes ALL children at risk of going to school hungry.

Find our more about our #BreakfastPowersOpportunity campaign ➡️ https://utm.guru/ui4zl

#SchoolBreakfast #NoChildTooHungryToLearn

A quote from Laura Chow, Head of Charities, People’s Postcode Lottery regarding their collaboration with Magic Breakfast on their Annual Breakfast Survey results, ""[The Annual Breakfast Survey] shows the benefits that a daily school breakfast makes to so many children, schools and the communities. It's clear that Magic Breakfast and players of People’s Postcode Lottery are making mornings better, giving children a better chance to learn.”

A statistic from Magic Breakfast's Annual Breakfast Survey: 94% of schools agree that Magic Breakfast positively impacts pupils' readiness to learn.

A statistic from Magic Breakfast's Annual Breakfast Survey: 76% of schools agree that a breakfast provision reduces inequalities between pupils.

A quote from a Magic Breakfast partner school from their Annual Breakfast Survey: "Morning hunger steals a child's focus... and widens the gap between potential and performance."

We are so grateful to players of People's Postcode Lottery, whose generous support made this year’s Annual Breakfast Survey research possible 🍽️

🔗 Read the full report: utm.guru/bsk/annual_b... 🔗

#MagicBreakfast #AnnualBreakfastSurvey #FuelForLearning

🥯 At Kaimes School in Edinburgh, breakfast is more than a meal. Learners check supplies, prepare food, wash up and take turns as Breakfast Champions... making breakfast a lesson in independence!

Find out more: utm.guru/bsk/annual_b...

#MagicBreakfast #AnnualBreakfastSurvey #FuelForLearning

What happens when children and young people start the day with a nutritious breakfast?

For many schools, the answer is:
✅ Calmer classrooms
✅ More pupils ready to learn
✅ Stronger school communities

🔗 utm.guru/bsk/annual_b...

#MagicBreakfast #AnnualBreakfastSurvey #FuelForLearning

From the classroom to Downing Street – children and young people call for a more inclusive school breakfast policy Magic Breakfast were proud to stand in Parliament Square alongside pupils, teachers, supporters and MPs, to deliver a clear message for a more inclusive school breakfast policy - no child should start...

Read more about our big day out! utm.guru/uiFNl

🌟 Special thanks go out to our superstar team who delivered our messages to the door of the Prime Minister himself. And to our friends @emmalewellmp.bsky.social , @helenhayes.bsky.social ,
@sharonhodgsonmp.bsky.social
, and @sureenawne.bsky.social for supporting our cause in the House of Commons.

As the Children’s Wellbeing and Schools Bill continues its journey through Parliament, now is the moment to strengthen the policy and ensure it delivers for every child, in every setting.

✉️ Together, we delivered over 1,300 messages written by pupils to 10 Downing Street. These handwritten notes described in powerful, personal terms how hunger can affect learning and wellbeing, and why access to a healthy breakfast should be available to every child.

📣 On Wednesday, we were proud to stand in Parliament Square alongside pupils, teachers, supporters, and MPs to deliver a clear message to the Government - no child should be too hungry to learn!

#NoChildTooHungryToLearn #BreakfastPowersOpportunity
@emmalewellmp.bsky.social

Expanding free breakfast provision to nursery-aged children is one action that the Government can take to achieve their ambition of levelling the playing field for every child.

#MagicBreakfast #NoChildTooHungryToLearn #NoChildTooHungryToPlayAndThrive (3/3)

To deliver, the Gov must guarantee adequate and sustained investment, cross-sector collaboration and a joined-up approach to tackling child poverty. Too many children start their day too hungry to thrive, and as the strategy states, “the foundations of success are laid in early childhood.” (2/3)

Landmark strategy to improve early years and family services Parents across the country to benefit from new plan to drive up the quality and accessibility of early years education and boost children’s life chances.

The Gov’s Best Start in Life strategy is a welcome step towards supporting every child to thrive. With a strong focus on early intervention and accessibility which will boost children’s life chances, it's the start of an ambitious approach to early years reform. (1/3)
www.gov.uk/government/n...

Big news! We are thrilled to have been shortlisted for Charity Times' Charity of the Year! 🎉

Find out why on our blog >> utm.guru/uiBIJ

#CharityTimes #CharityTimesAwards #CharityOfTheYear